Credit: Neinver
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Amsterdam The Style Outlets expands its premium brand mix with five new additions

Amsterdam The Style Outlets, the first outlet centre in the Greater Amsterdam area, recently expanded its exciting retail mix with five new boutiques: Camicissima, Anne de Solène, O bag, Lindt and Name It.

The centre has increased its men’s fashion offer with Camicissima, the home decor selection with Anne de Solène, and added Name It to the kids’ fashion line-up. Additionally, O bag opens as the first brand specialised exclusively in accessories, and Lindt strengthens the centre’s food options.

The Dutch flagship centre, which opened in November 2020 with some brands debuting for the first time in the Dutch outlet market, features an exciting shopping selection with over 100 stores and 19,000 m2 of GLA. Top brands at the centre include adidas, Björn Borg, Dstrezzed, Geox, GUESS, Karl Lagerfeld, New Balance, Nike, O’Neil, Petrol Industries, PUMA, Salomon, Skechers, S. Oliver and The Kooples.

“We are proud to continue welcoming top new brands to Amsterdam The Style Outlets despite the pandemic, which proves the quality of this flagship centre and underlines the resilience of the outlet channel. The new stores further enhance our customers’ shopping experience, which combines a unique shopping selection, a prime location and an exceptional shopping environment inspired by Amsterdam’s industrial heritage,” says Marcel Herben, Centre Manager of Amsterdam The Style Outlets.

Due to Covid-19 restrictions, the centre is operating under shopping by appointment. Neinver, which operates the centre under the joint venture with Nuveen Real Estate, has implemented a new booking tool in the centre’s website through which customers can easily schedule their private shopping appointments, making the planning of visits more convenient.

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