Stars from the German football scene, including the capital’s own Berlin Adler team, will offer professional insights into this exciting sport. Cheerleaders from the BERLIN DANCE TEAM will create show-stopping moments with their athletic and acrobatic choreography, adding energy and excitement to the event.
Oliver Hanna, Sonae Sierra Center Manager of ALEXA, says:
“ALEXA is known for its wide shopping variety and high-quality visitor experience. But our guests also appreciate our unique events, which turn a shopping trip into an unforgettable experience. At ‘Touchdown ALEXA,’ everyone is invited to be inspired by American football. Our hands-on program guarantees fun and great entertainment.”
Live Broadcast & On-site Fun
On Saturday, November 8, the podcast team of “Fokus Football” will be live at ALEXA. Football experts Jan Weinreich (also known for football broadcasts on RTL), Patrick “Marek” Piechaczek, and Valentin Rödiger will host a livestream of the event on the team’s Twitch profile. All visitors are welcome to watch as the trio records a new podcast episode live at ALEXA, featuring a range of special guests. The event is realized in collaboration with DBK Media.
Those who want to get actively involved can test their skills at football modules such as Vertical Jump, Field Goal, Catching Drill, and Shuttle Run. At a VR station, guests can experience the thrilling atmosphere of a real football stadium right in the middle of ALEXA. Attractive prizes, including ALEXA shopping vouchers and goodies—donated by the center’s shops and “Fokus Football”—can also be won.
“Touchdown ALEXA” will take place on both days from 1 to 6 PM at the Metropolis Court on the ground floor, in front of H&M and Zara. Participation is free, and no registration is required.
