Credit: JYSK
Ticker

All DÄNISCHES BETTENLAGER stores will be converted to JYSK

During the autumn of 2021, the name DÄNISCHES BETTENLAGER will be changed to JYSK.

Since JYSK opened the first store in Germany in 1984, the customers have known JYSK as DÄNISCHES BETTENLAGER.

However, this will change, when almost 1,000 German stores will be converted to JYSK during the autumn.

“This is something we have been working on for a long time without having a specific time schedule. We have that now, and that means that we can inform customers, employees and partners that the change will take place in the autumn of 2021,” says CEO & President of JYSK, Jan Bøgh.

In October 2020, JYSK completed the first stage of the name change, when 88 stores in Austria changed their name from DÄNISCHES BETTENLAGER to JYSK.

A change that was well received by customers.

“Along with the change of name, JYSK launches new concepts, updated stores and new products. This was well received by customers in Austria, and we saw a significant increase in sales before the stores unfortunately had to close due to coronavirus,” says Jan Bøgh.

Great potential

The experiences from Austria, combined with the advantages of only having one brand, is the reason JYSK chooses to change its name in Germany in 2021.

“Our focus on Scandinavian-inspired designs and new concepts has been very well received in the countries that were previously managed from Germany, which in addition to Austria are Italy, France, Spain, Switzerland and Portugal. Therefore, we believe that there are great advantages in unifying the name, concept and range as soon as possible,” says Jan Bøgh and continues:

“With just one brand, it is also easier to fully utilise marketing concepts and benefit from our initiatives globally.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Waitrose appoints new Retail Director

The John Lewis Partnership announced that Tina Mitchell will join Waitrose as Retail Director.

Anette Simpson Appointed as Chair of ULI United Kingdom

The Urban Land Institute (ULI) has announced the appointment of Anette Simpson, director of development and partnerships, Legal & General Affordable Homes, as chair of ULI United Kingdom (ULI UK). She succeeds Vanessa Hale, director of research, BNP Paribas Real Estate, and will officially begin her voluntary two-year term on 1 July 2021.

Sonae Sierra avoided costs of €15 million in 2020 by implementing eco-efficiency measures

The Company has reduced its CO2 emissions by 84% since 2005 and electricity consumption by 66% since 2002.

Yardi Acquires We Are Forge Ltd to Further Expand Visitor Management Integrated with Access Control Capabilities

Yardi® announced the acquisition of We Are Forge Ltd (Forge), a Bristol, UK based software company, that specialises in visitor management and smart access control for a wide range of real estate asset classes including, office, retail, industrial, flexible workspace and the education sector.

Serravalle Designer Outlet goes beyond fashion with new state-of-the-art leisure concept

McArthurGlen is pleased to announce the official opening of "Play Land", a brand new 6,000 square metre leisure concept at Designer Outlet Serravalle that is dedicated to family entertainment. The 7 million euro attraction introduces a new state-of-the-art experiential element to the centre that further enhances the shopping experience for guests of all ages.

EXPO REAL: the network to meet again in Munich

Preparations for Expo Real 2021—to be held from October 11 to 13 at the trade fair center in Munich—run at full speed, opening a long-awaited perspective for the international real estate industry.