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Charlotte Journo-Baur, Founder and CEO of Wishibam. Credit: Wishibam

AG Real Estate officially launches “Click2Shop”

The first Belgian marketplace common to its shopping malls in the city center of Brussels: City2, The Mint and Anspach. With this investment, AG Real Estate provides digital solutions to meet the changing needs of its retail customers.

Developed in cooperation with Wishibam, the e-shop platform will complement the physical offer of the aforementioned shopping centers and enable customers to anticipate their purchases and prepare their visits 24 hours a day, 7 days a week. 

The flexibility of this new service offers customers an opportunity to collect multi-shop and multi-center purchases from a single collection point or have them delivered to an address of their choice. The icing on the cake: attractive benefits will be offered to customers as of the first orders, including promotional codes entitling them to a €10 discount and UGC cinema tickets. 

Charlotte Journo-Baur (CEO and Founder of Wishibam) puts the concept in a nutshell: “A revolution for Belgian shopping centers: the first phygital experience!”

The platform is designed to simplify the day-to-day management for retailers. Stocks are updated automatically. An intuitive ordering process has been put in place for the user and the retailer alike. As with the largest e-commerce platforms, the specific features that guarantee their success are on hand (order notification by e-mail, secure and fast payment, free return within 15 days, etc.).

By investing in this new technology and digitally extending their shopping centers, AG Real Estate responds to the optimization of turnover and the change of consumer behavior. 

Amaury de Crombrugghe, Chief Investment Officer of AG Real Estate confirms: “Change is always a delicate process. Our mission is to advise and guide our clients on market trends. We are delighted that we can already offer our clients almost 10,000 products through ten different retailers thanks to this new initiative. Other retailers have expressed interest in joining this marketplace in the near future. A charm offensive will enable us to reach our objective of convincing a maximum of retailers to adhere to this shopping method which is an integral part of today’s “phygital” commerce.”

Charlotte Journo-Baur, Founder and CEO of Wishibam: “I believe deeply in the strength of physical commerce and the importance of putting digital technology at the service of the shop. AG Real Estate is offering its clients an enhanced experience by reconciling the best of both worlds. This is a first in Belgium and meets the current expectations of consumers. I am delighted that WISHIBAM has been chosen to see this great innovation through alongside the AG Real Estate teams.”