Image: AEG | David Parry/PA Wire

AEG and Crosstree Collaboration – Icon Outlet Opens in London

The first phase of Icon Outlet at The O2, a 19,000 sq m urban outlet developed by AEG and Crosstree Real Estate Partners, opened on October 20, 2018.

Designed by CallisonRTKL, the scheme in London boasts a premium-led offer, launching with a mix that offers consumers relevant, inspiring fashion, lifestyle, and accessory brands, including the first Cheaney Shoes outlet store, Aspinal of London, Gant, James Lakeland, Hobbs, Kurt Geiger, G-Star Raw, Ted Baker, Guess, Jack Wills, Levi’s, Pepe Jeans London, Phase Eight, Cath Kidston, Gap, The Cosmetics Company Store, Lindt, Clarks, Karen Millen, Radley, and many other leading brands.

Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director of Icon Outlet, said: “Icon Outlet offers the choice and value of e-commerce alongside the experience and service provided by the best of brick-and-mortar retail. Its four key themes encapsulate the demands of next-generation consumers, enhancing the world’s most popular music and entertainment venue by truly merging retail, leisure, dining, and entertainment for the very first time.”

Icon Outlet is just 15 minutes from central London and, served by the Jubilee Line, MBNA Thames Clippers, and the Emirates Air Line, it is easy to reach for the majority of the capital’s 10 million population, as well as the 31 million domestic and foreign visitors to London every year. When the second phase opens next spring, the outlet will consist of 85 stores and 8 restaurants, cafes, and bars.

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