From March 11, 2026, residents of Sesvete and other visitors can enjoy the Action Formula: 6,000 good-quality and increasingly sustainable products in 14 categories at the lowest price.
Hajir Hajji, CEO of Action, explains: “We are truly excited to open our very first Action store in Croatia today. With this important milestone, we are proud to bring the unique Action formula to Croatian customers and introduce them to our surprising assortment at the lowest prices. Opening in Sesvete marks the beginning of our journey in Croatia, and it is only the first step towards making the Action experience available to many more Croatian communities in the years to come. I would like to thank everyone who has worked with great dedication and passion to make this opening possible. Our success is built on the commitment of our teams.”
With more than 3300 stores across Europe, Action employs approximately 84,000 colleagues of 166 nationalities – as diverse as the communities in which we operate. The company created more than 4,500 new jobs in 2025 and invests in development opportunities like training and promotions. Last year, more than 3,700 colleagues were promoted to a job with more responsibilities.
Action continuously invests in product quality and sustainability, applying strict supplier and sourcing standards through its Ethical Sourcing Policy. All Action’s private and white label products use 100% certified sustainably sourced cotton, timber and cocoa. The palm oil in Action’s own food & drink products and candles is 100% certified sustainable. In 2025, Action’s near-term emissions reduction targets were validated by the Science Based Targets initiative (SBTi). Action stores are heated without gas and all stores, offices and distribution centres use 100% LED lighting.
(dp)
