Credit: Sloane Stanley

A mural victory: the Kings Road celebrates street art project

Celebrating the end of a successful year of Arts, Sloane Stanley has announced the latest street art installation just in time for Christmas. The festive scene is the seventh to appear on the King’s Road this year, and features a forest scene with skating rink alongside a warming winter hearth by artist Antonio Rodrigues Jnr.

Positioned adjacent to the iconic Chelsea Fire Station, the community project which has been sponsored by Sloane Stanley since its inception, has transformed the space into a lively, re-imagined area.  Having housed over ten artists, including award winning painter Marguerite Horner, it has also hosted a wide range of interactive activities; including poetry drop in sessions from The Royal Court Theatre, as well as being filled with local school displays and musicians taking part in impromptu creative activities.

Managing the project, Sarah Farrugia, Managing Director of The Fabric said: “We recognised the potential for a street art project, within an area that had previously been left to gather leaves and debris. Within three weeks it was transformed into a place for the community and visitors to stand and watch live art and to have chance conversations.  Working with Sloane Stanley, this has been a well-received regeneration of a part of King’s Road, it has given visitors something to enjoy and the artists freedom that large-scale murals allow.  There are already plans for the next two in 2020.”

The murals have portrayed the power of art in uniting a community, seeing increasing numbers of parents, children and visitors stopping to appreciate and understand the artwork.  The use of inclusive art within property estates continually proves value in transforming under-used sites into dynamic spaces that deliver vibrancy, new benefits and opportunities.

Credit: Sloane Stanley

Hannah Grievson, Property Director at Sloane Stanley commented: “It is wonderful to see the Chelsea community and our visitors united by the different activations held within this previously obsolete space. Whilst our retailers and restaurateurs are paramount to our commercial property portfolio, we are increasingly seeing the positive effect art activation has in elevating the appeal of a destination, as well as solidifying the unique identity of an area. Art holds an integral place within the fabric of the local Chelsea catchment, and we feel this successful street art installation really strengthens our diverse offering.”

In addition to the rolling street art installation, a number of artists have recently selected pop-up spaces within the estate, standing to further strengthen Sloane Stanley’s art offering. Last month saw British art consultancy, Grandy Art, occupy 340 King’s Road, alongside Yorkshire landscape artist Kitty North who popped up at 370 King’s Road between the 5-17 November. Up-and-coming British artist, Emily Pennock, has also selected 340 King’s Road to temporarily show her fine art pieces, proving the continual desirability of the estate for art exhibition. 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Primark has announced new store locations

Following a rise in sales over November and December high street retailer Primark has announced it will be expanding with 18 new stores to come this financial year.

Galeria Wiślanka, or how to use the commercial potential of smaller Polish cities

Galeria Wiślanka, which is being built in Żory and whose construction started in the middle of this year, has already been leased in approximately 80 percent.

HI-MACS lights up a Retail Park’s façade in Edinburgh

Leonard Design Architects have been involved in a major upgrade for Fort Kinnaird´s Retail Park in Edinburgh by creating a dramatic backlit façade made of Solid Surface HI-MACS.

The retail real estate industry‘s most unusual kick-off event: REBOOT

REBOOT, the first future conference, opens its doors on January 22, 2020 at the legendary KOMOS, the former GDR’s premiere cinema in Berlin.

Unibail-Rodamco-Westfield continues to push for qualitative optimisation of its portfolio in Germany in 2020

With NordWestZentrum in Frankfurt, Breunigerland Sindelfingen and Breuningerland Ludwigsburg, Unibail-Rodamco-Westfield (URW) secured three important asset management mandates in 2019, thereby strengthening its portfolio in Germany. In addition, the real estate developer and operator completed major modernisation projects in Schönhauser Allee Arcaden in Berlin and Centro in Oberhausen and reached important milestones in Westfield Hamburg-Überseequartier development project. In 2020, URW intends to continue to strategically develop its portfolio and focus on urban district development and the expansion of digital infrastructures.

Inditex is donating €8.5 million to Caritas to support social employment and circular economy initiatives in Spain

On the social employment front, the programme has already enabled more than 2,500 people at risk of social exclusion in Spain to find work thanks to the €11.5 million earmarked to this project by Inditex since 2011.