Péter Csipak had the vision to single-handedly return the street back to its old splendor. Credit: Fashion Street Budapest
Development

Peter Csipak: The man behind the new glamor of Fashion Street Budapest

Fashion Street, a historical boulevard which stretches over 250 meters, is a high street in the heart of Budapest.

In the early 1900s, Deák Ferenc Street – currently known as Fashion Street – was a charming and lovely architectural gem that buzzed with life in the heart of Hungary’s capital. Unfortunately, as was the fate of many European cities, Budapest suffered greatly as a result of the Second World War, and the subsequent socialist era saw the destruction and covering up of numerous beautiful buildings around the city. That 50-year period nearly completely buried the wonderful downtown street: In the mid-1990s, Deák Ferenc Street merely served as a dark passageway between two locations.

At the beginning of 2000, urban developer Péter Csipak had an outstanding (and truly bold) vision: to single-handedly return the street back to its old splendor and turn it into one of Central Europe’s most prestigious high streets. Accomplishing that was no easy task: The dream of creating a thematic, luxurious fashion street required steady acquisition of nearly every building and property on the street. After selling his previously owned restaurants and companies, Csipak founded a real estate development company, Immobila Ltd., and began the process.

Thematic Reconstruction

Dealing with each and every owner on an individual basis, one by one, the company bought the properties over the course of four difficult and trying years. After all the properties had been acquired, thematic reconstruction began. Molded facades were carefully torn down to reveal the underlying, century-old buildings that had been planned by the masters of architecture in Hungary at that time. The valuable architectural heritage was carefully protected during the renovation, while, at the same time, the latest innovative solutions were applied. All of the work was completed in partnership with local and foreign architects and art historians. What was the result? A dream came true in 2008, when Fashion Street opened to the public as one of Central Europe’s most prominent high streets, featuring two 5-star hotels, luxury fashion brands, and award-winning restaurants.

Credit: Fashion Street Budapest

Celebrating its 11th anniversary this year, Fashion Street is livelier than ever. It is the embodiment of its motto “Fashion Street – Your Lifestyle” and now operates not only as a shopping street, but as a cultural hub and a high street, with various programs and services in many areas. Deák Palace, one of the street’s most beautiful (and Instagram-friendly) buildings opened as Fashion Street Gallery this year. After holding five contemporary exhibitions, the gallery has ambitious plans for the upcoming autumn and winter seasons, including a charity auction as well as more exhibitions, art events, and supporting programs for artists.

The naming of internationally known Hungarian actress Andrea Osvárt as Fashion Street’s 2019 Ambassador has reinforced the brand’s fashion and lifestyle values. Supporting events like plastic-free July, a collaboration with Lush, suggesting mindfulness through the presentation of yoga practices, participating in the street’s cultural and charity events, exhibiting style and glamour via the introduction of the street’s fashion values: Osvárt is both the face and the spirit of what Fashion Street stands for. 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Development MORE

About the Green Roof of Nivy Station

HB Reavis has created an oasis for leisure and retail in the heart of a lively district in the Slovakian capital. The 12,000-square-meter green roof serves as a highlight.

Projects & Openings Europe

Cano, GERMANY +++ Galerija Belgrade, SERBIA +++ Galeria Andrychów, POLAND +++ Prishtina Mall, KOSOVO +++ Drehscheibe, GERMANY +++ Novum Presov, SLOVAKIA +++ Mesto Vstrechi, RUSSIA +++ AFI Brasov, ROMANIA +++ Center Alt-Erlaa, AUSTRIA +++ Plärrermarkt, GERMANY

Projects & Openings International

Sanya CDF Mall II | CHINA +++ The Park Semarang | INDONESIA +++ 11 Skies | HONG KONG

Mission renovation accomplished

Last December Redevco completed the refurbishment of the 123,000-sq m Parque Corredor shopping center near Madrid.

Significant market growth in Belgrade

After the two shopping center openings in the Serbian capital, the focus shifts slightly to secondary cities and the wider Belgrade region, putting retail parks in the spotlight.

Urban Regeneration: Sustainable solutions to growth

Urbanization is a global mega-trend. Therefore, urban regeneration projects have become increasingly relevant. However, one has to consider quite a few things along the journey toward a successful mixed-used scheme. The most successful projects will be those that incorporates work, life, shop, play, and access to services at inner-city locations.