BIG CEE is part of BIG Shopping centers Israel who expanded its operation into the Serbian market in 2008. Subsidiary BIG CEE was formed to develop shopping centers in Serbia, one of the fastest growing markets in Central and Eastern Europe. Under its long-term holding strategy, BIG CEE’s primary focus is development and management of owned assets. From 2016 onwards, the company started with acquisitions and mixed-used developments, including residential and office projects. Current activity of BIG CEE is focused on acquisitions of logistic centers and offices, as well as retail centers of smaller formats. In Serbia, there are eight shopping centers and one in Montenegro.