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On April 23rd, the German Trade Association presented the Stores of the Year 2024 awards at the Retail Real Estate Congress in Berlin. umdasch’s two projects – BETTENRID in Munich’s Theatinerstraße and the Musikhaus Thomann in Burgebrach-Treppendorf – were named “Store of the Year”.

Kaufland operates more than 1,500 large supermarkets in eight European countries. Whether in Poland, Romania, the Czech Republic, Slovakia, Bulgaria, Croatia, the Republic of Moldova or Germany – the stores have not only impressed customers, but also the real estate industry time and time again. At the 19th SEE Real Estate Awards in Bucharest, Kaufland was also recognized for its successful work and ongoing European expansion.

FOC Retail Service GmbH operates three outlet locations in Austria and Germany, all of which have incredibly high purchasing power but are small. Managing Director Michael Lungkofler explains the potential of smaller locations, why brands are just as successful here as in prominent locations, and why, despite the excellent performance, the small sizes result from regulatory policy decisions.

Emotion AI is at the forefront of innovation, revolutionizing the way industries connect and respond to human emotions in different contexts.

As the year propels forward, the allure of the festive season remains an enduring opportunity for innovation, sustainability, and creativity. Post-COVID, a glimpse at festive installations worldwide unveils a fusion of emerging trends and timeless elements, poised to redefine festive decoration in 2024 and beyond. At the forefront of this evolution stands MK Illumination, weaving these trends into captivating projects that impress and inspire.

As of April 01, 2024, Martin Hemetsberger took over the management of the “Real Estate Development” division at real estate developer and operator SES Spar European Shopping Centers at the company’s headquarters in Salzburg. He is responsible for the development and further development of large-scale shopping destinations in six countries. Hemetsberger will report to SES CDO Alexander Eck, who has been in charge of development in addition to his role as a member of the SES Management Board.

The opening of Hamburg’s Überseequartier, planned for April 25th, has been postponed due to water damage. The center is now scheduled to open to visitors at the end of August, the operator Unibail-Rodamco-Westfield (URW) announced on Thursday.

NEINVER has announced a strong operating performance in 2023, with total brand sales reaching 1.48 billion euros across its entire portfolio, an 11% y-o-y increase and record-breaking monthly growth. The centers operated by the company across six European countries welcomed a total of nearly 68 million visitors over the course of the year, up 8.5% compared to 2022.

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

In December 2023, London’s luxury department store, Harrods, unveiled two new womenswear rooms dedicated to occasionwear and swimwear, as part of its redevelopment project at its Knightsbridge home. umdasch The Store Makers was entrusted with bringing Harrods’ vision to life – implementing the shopfitting based on a concept by David Collins Studio. The result sets the stage for an ideal shopping experience tailored to special occasions.

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

“Investors and Retailers often want too much too soon.” Christian Alexander Kuntze, the founder of NEXXT IN RETAIL, critically examines the expansion strategies of large and small companies. He explains the biggest mistakes made during expansion and how start-up businesses can avoid them. His most important advice before any expansion is: Know your DNA!