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Search Results for: retail events

Thomas Reichenauer (left) is Co-Founder and Managing Director of ROS Retail Outlet Shopping; Designer Outlet Gdańsk (right). /// credit: ROS

“We Are Well-Placed To Navigate The Challenges And Opportunities Ahead”

Following a customer-centric approach, the ‘BOLD’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio reached full potential in 2023. The operator’s average sales soared by +16.5% across the portfolio in 2023, fuelled by an enriched brand mix, a stronger shopping experience and the ability to adapt to evolving market conditions.

credit:tawny

TAWNY and the potential of Emotion AI

Emotion AI is at the forefront of innovation, revolutionizing the way industries connect and respond to human emotions in different contexts.

credit: Rioja Estates

HOW THE OUTLET DEVELOPMENT PROCESS HAS CHANGED OVER THE PAST 20 YEARS

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

Susan Hagerty Bonsak, CEO of Placewise.

OUTLETS: A WIN-WIN FOR CONSUMERS AND RETAILERS

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

Mario Schwann, General Manager of Designer Outlet Parndorf /// credit: DANIEL BOINTNER

TOURISM AND SHOPPING BELONG TOGETHER!

After a record year in 2023, Designer Outlet Parndorf hopes to build on its 2019 figures in terms of international tourism this year. ACROSS spoke to Mario Schwann, General Manager of Designer Outlet Parndorf, about the return of international tourists, the potential of visitors from Southern Asia and Middle East, and the importance of cooperation, among other things.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

September 26, 2024, as part of a major event to mark the 60th anniversary of the Ruhr Park center, which opened in 1964. /// credit: URW

Rebranding To Westfield Ruhr Park – Shopping Destination In Bochum Becomes Part Of The Now Expanded Network Of Unibail-Rodamco-Westfield In Germany

In the 60th anniversary year of the future Westfield Ruhr Park in Bochum, Unibail-Rodamco-Westfield (URW) is crowning the success story of one of the largest shopping and leisure destinations in Germany: Westfield Ruhr Park will be the third destination in Germany to bear the internationally renowned Westfield brand name, alongside Westfield Centro in Oberhausen and Westfield Hamburg Überseequartier.

credit: MAGDUS

“OPTIMIZATION AND RENEWAL ARE THE KEY STRATEGIES FOR ALL OUTLET PLAYERS”

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

credit: Redevco

REDEVCO: THE POTENTIAL OF ICONIC BUILDINGS FOR THE HIGH STREETS OF PARIS

Reinventing the high street: With the redevelopment projects of two iconic assets in Paris, one on Boulevard Haussmann and one on Rue de Rivoli, Redevco not only shows how historic buildings can be transformed into innovative multi-functional destinations, but, in the case of Boulevard Haussmann also how space can be showcased even during a redevelopment.

credit: Kaufland

“For Us, Service Means Clarity, Efficiency, and Simplicity”

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. /// credit: Lindlpower Personalmanagement

Focus on People – How Attractive Is It to Work in Retail?

The labor market situation in the European retail sector has continued to worsen. Meanwhile, companies are under increasing financial pressure, consumer sentiment is declining, and online retail is gaining strength, explains Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. A perfectly legitimate question remains: Why would anyone consider a job in retail today? Urgent solutions are needed when it comes to HR policy in retail, or are AI and robotics the answer?

ACROSS Outlook 2024 (left), Romina Jenei (right) /// credit: ACROSS, RegioPlan Consulting

OUTLOOK 2024: “The Show Must Go On”

“There is a unique opportunity for those who stand out, pioneer innovative concepts and set trends,” states Romina Jenei, CEO of RegioPlan Consulting, in the latest “Industry Outlook 2024”.

credit:heidemarie kriz

EuroCis 2024 Highlights Part 2 – Go beyond today!

The EuroCIS trade fair in Düsseldorf is the leading trade fair for retail technology in Europe. A large number of international exhibitors showcase the latest IT solutions and innovations tailored specifically to the retail sector.

credit: SHUTTERSTOCK/CONIQ

WE MUST REMIND CUSTOMERS HOW GREAT IT IS TO SHOP IN-STORE

It’s no news that the world of online shopping is growing, and the role of brickand-mortar retail destinations is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

Ingka Centres moved away from rigid models of monthly foot traffic and started to create spaces that invite daily or even hourly visits. One example for this is the co-working initiative Hej!Workshop that caters to the flexible work styles of the modern era. /// credit: Ingka Centres

Playtime: Why Boring Conventions In Retail Must Be Challenged

Why has our industry been so willing to settle for boring? Asks Cindy Andersen, Managing Director at Ingka Centres. The endless rows of identical stores, the predictability of a food court’s menu, the steady drone of escalators… These conventions have been the traditional hallmarks of shopping center decline for decades. To stay relevant, we must evolve as an industry.

Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. /// credit: Lindlpower Personalmanagement

Focus on People – How Attractive Is It to Work in Retail?

The labor market situation in the European retail sector has continued to worsen. Meanwhile, companies are under increasing financial pressure, consumer sentiment is declining, and online retail is gaining strength, explains Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. A perfectly legitimate question remains: Why would anyone consider a job in retail today? Urgent solutions are needed when it comes to HR policy in retail, or are AI and robotics the answer?

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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