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Kaufland operates more than 1,500 large supermarkets in eight European countries. Whether in Poland, Romania, the Czech Republic, Slovakia, Bulgaria, Croatia, the Republic of Moldova or Germany – the stores have not only impressed customers, but also the real estate industry time and time again. At the 19th SEE Real Estate Awards in Bucharest, Kaufland was also recognized for its successful work and ongoing European expansion.

MEC is significantly expanding the portfolio of commercial sites it operates. The Düsseldorf-based company has now entered into an agreement with the investment consultancy SCP Group to manage eight German commercial sites with a total rental area of approximately 130,000 sq m. With the expansion of its portfolio, MEC now operates nearly 80 commercial sites nationwide, covering over 1.7 million sq m of rental space. 

As of April 01, 2024, Martin Hemetsberger took over the management of the “Real Estate Development” division at real estate developer and operator SES Spar European Shopping Centers at the company’s headquarters in Salzburg. He is responsible for the development and further development of large-scale shopping destinations in six countries. Hemetsberger will report to SES CDO Alexander Eck, who has been in charge of development in addition to his role as a member of the SES Management Board.

Over the last few years, retail parks in Poland were mostly developed in smaller formats, around 5,000 s m, either adding to the existing retail landscape or introducing modern retail amenities to smaller towns as their first such facilities. Now, there’s a noticeable shift towards larger developments, with 32 bigger retail parks (GLA > 5,000 sq m.) either being built or expanded, including six that exceed 20,000 sq m.

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

“The money is there but is selective” – There are and will always be investments in retail real estate. Investing in retail real estate is particularly attractive since the industry has come through the crisis faster than other asset classes. In the latest ACROSS Retail Talk, “Euphoria, a new dawn, or more of the same?” sheds light on the investor’s perspective for 2024, a high-caliber panel concluded: There are more opportunities than ever, not only in the CEE-market, but also in so called struggling markets like Germany and Spain.

According to the German Süddeutsche Zeitung, Union Investment wants to sell the shopping arcade “Fünf Höfe” in Munich´s old town center to one of Germany’s richest families. The purchase price is expected to be just under 800 million euros.

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.