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Thomas Reichenauer (left) is Co-Founder and Managing Director of ROS Retail Outlet Shopping; Designer Outlet Gdańsk (right). /// credit: ROS

“We Are Well-Placed To Navigate The Challenges And Opportunities Ahead”

Following a customer-centric approach, the ‘BOLD’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio reached full potential in 2023. The operator’s average sales soared by +16.5% across the portfolio in 2023, fuelled by an enriched brand mix, a stronger shopping experience and the ability to adapt to evolving market conditions.

Mario Schwann, General Manager of Designer Outlet Parndorf /// credit: DANIEL BOINTNER

TOURISM AND SHOPPING BELONG TOGETHER!

After a record year in 2023, Designer Outlet Parndorf hopes to build on its 2019 figures in terms of international tourism this year. ACROSS spoke to Mario Schwann, General Manager of Designer Outlet Parndorf, about the return of international tourists, the potential of visitors from Southern Asia and Middle East, and the importance of cooperation, among other things.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

credit: Ken Gunn Consulting

EUROPEAN OUTLET RANKING 2023/24: STRONG GROWTH THROUGH EMPOWERED ASSET MANAGEMENT

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

credit: Christian Alexander Kuntze

Decoding Success: Top 5 Mistakes to Avoid in Retail Store Expansion

“Investors and Retailers often want too much too soon.” Christian Alexander Kuntze, the founder of NEXXT IN RETAIL, critically examines the expansion strategies of large and small companies. He explains the biggest mistakes made during expansion and how start-up businesses can avoid them. His most important advice before any expansion is: Know your DNA!

credit: Mango

Mango pushes ahead with international expansion

Spanish clothing manufacturer Mango was founded 40 years ago in Barcelona. This year, the company wants to push ahead with its global expansion – despite the economic uncertainties that have severely affected other players in the clothing industry.

credit: Kaufland

“For Us, Service Means Clarity, Efficiency, and Simplicity”

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

credit: Kaufland

“For Us, Service Means Clarity, Efficiency, and Simplicity”

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

Westfield Centro (left), Ruhr Park (right), and Hamburg Überseequartier. /// credit: URW, Oliver Blobel, D. Schäfer, moka studio

Successful Year 2023 For Unibail-Rodamco-Westfield In The German And Austrian Region – The Company’s Leasing Strategy Continues To Work Out To The Full

Unibail-Rodamco-Westfield (URW) currently operates 21 assets in the German and Austrian region: 19 in Germany, eight of which are in the Group’s own portfolio, and two in Austria. Last year, a total of 714 rental contracts were closed for these 21 assets. The average vacancy rate for the core locations in the portfolio around Westfield Centro in Oberhausen, Ruhr Park in Bochum, as well as Westfield Shopping City Süd in Vösendorf in Greater Vienna and Westfield Donau Zentrum in Vienna, is less than two percent.

Pepco at Forum Hanau. /// credit: digitalnaturals

Pepco Opens New Store At Forum Hanau

New highlight at Forum Hanau: on Friday, February 23, 2024, the renowned European retailer Pepco opened its doors for the first time on the second floor of the shopping center.

Designer Outlet Sosnowiec. /// credit: ROS Retail Outlet Shopping

ROS Retail Outlet Shopping’s ‘Trading-up’ strategy gets the Polish market buzzing

Following a customer-centric approach, the ‘Trading-Up’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio has achieved full potential in 2023. In particular, the Polish centers managed by the operator have registered up to 20 new openings, occupying a total gross lettable area of 3,000 sq m. Expectations in the Polish market are also on the rise with the anticipated center extension of Designer Outlet Gdańsk, which is scheduled to open by the end of 2024.

Honfleur Normandy Outlet: Impressive Results in 2023

Honfleur Normandy Outlet welcomed 1.2 million visitors this year, generating a 4.9% growth in revenue. These results were driven by a successful shopping experience and the promise of discounted prices.

credit:mango

Mango plans to open 500 stores by 2026

Mango announced its expansion plans, changes to the company’s management, but also an increase in sales of 12 percent compared to 2022 to more than three billion euros.

credit: Trafford

TRAFFORD PALAZZO CELEBRATES LANDMARK 2023 WITH NEARLY 5600 SQ M

Peel is celebrating a milestone year for Trafford Palazzo, the UK’s first next-generation experience centre. With nearly 5600 sq m of new deals secured in 2023, investment into TP Glow – Trafford Palazzo’s dedicated white box promotional space – and exciting developments adjacent to the centre, the destination has grown its footfall by 7% in the year.

Our Strength is the Mix

For a long time, the footwear market was one of the driving forces in the retail sector. Recently, however, hardly any other segment has seen as many insolvencies. However, where there are losers, there are always winners as well. In 2023, Deichmann is planning to make the highest corporate investment in its history – 500 million euros – and is investing in around 200 new locations worldwide.

Zadig&Voltaire at Batavia Fashion Outlet. /// credit: VIA Outlets

VIA Outlets Sees Strong Leasing Demand with New and Existing Brand Partners Through 2023 as Fashion Brands Gravitate Towards Stellar Performing Outlet Centers

VIA Outlets has seen a surge in the pace of leasing activity across its pan-European portfolio through 2023. New and existing premium brand partners continue to open stores or increase their GLA with upsizes, bucking the challenging market conditions experienced in much of the full-price retail segment. Brands are following customer footfall and gravitating towards the strong sales outperformance offered by the outlet center format.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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