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Credit: European Real Estate Brand Institute

HBB Wins European Real Estate Brand Award for Third Consecutive Year

Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

credit: Nepi

NEPI ROCKCASTLE SHOWCASES SHINING POTENTIAL OF ROARING BULGARIAN RETAIL MARKET AT RETAILERS DAY IN SOFIA

Bulgaria’s high-performing retail market was highlighted at NEPI Rockcastle’s third Retailers Day held recently in Sofia. More than 150 representatives from leading international retailers and industry partners gathered for a full day of insightful presentations on the Group’s new greenfield shopping centre project to be developed in the city of Plovdiv, international retail trends and global macroeconomic perspectives.

NO ROOM FOR MEDIOCRITY: HOW RETAIL POLARIZATION IS RESHAPING THE SHOPPING LANDSCAPE

A quiet but profound shift is transforming the retail industry across Europe: while luxury and discount segments thrive, many mid-tier retailers—once considered the backbone of the high street and shopping centers—are struggling to stay afloat. This growing polarization is not merely a passing trend; it is a structural shift that reflects changing consumer behaviors, economic realities, and the need for clear market positioning. But if you take a closer look, you will see that it is not the middle that is dying, but only mediocrity. What is emerging is a new middle ground between luxury and discount, determined by one thing alone: relevance.

credit: IPH/BBE

THE “MID-RANGE SEGMENT” AS SUCH IS NOT DYING – BUT “MEDIOCRITY” IS

Consumer behavior is changing: Price awareness meets experience, and higher quality is in demand. Between premium concepts that offer high levels of experience and the successful formats found in the discount sector, there is less and less room for what has long been known as the “mid-range segment”. ACROSS spoke to Lars Jähnichen, Managing Director of the IPH Gruppe, and Dr. Johannes Berentzen, Managing Director of BBE Handelsberatung, about the causes, effects, and opportunities associated with this development – with a focus on consumer behavior, space requirements, and the impact on locations and the real estate industry.

credit: Takko Fashion

TAKKO FASHION: “WE DELIVER RELIABILITY FOR CUSTOMERS AND LANDLORDS”

The coronavirus pandemic, in particular, has shown retail real estate operators who is a reliable rental partner, says Oleg Krüger, Senior Director of Expansion at Takko Fashion. The discount fashion retailer is growing against the market trend and is pursuing ambitious growth targets. In an interview with ACROSS, Krüger explains the new role of discounters in European retail and how Takko is positioning itself strategically in a polarized retail landscape.

Christoph Andexlinger, Chairman of the conference-organizer ACSP, and CEO of SES Spar European Shopping Places, opened the summit, welcoming more than 130 participants from 14 different countries. /// credit: ECSP

ECSP Summit — A Platform To Give Voice To The European Retail Real Estate Sector

Under the motto “Creating beloved places – social, sustainable & successful”, the 2025 European Shopping Places Summit brought together leading experts in the retail real estate sector from 14 different countries to discuss how to make shopping places more sustainability-oriented, successful, and impactful on a social level, while giving voice to the different markets in Europe.

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. /// credit: Sale Jančević

BIG CEE And EBRD Sign A New Financing Package For Five Centers

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. BIG CEE will use the funds for its development in the Balkans to build three new retail parks in Serbia, further expanding its network. In addition, part of the funds will be allocated to refinancing two existing retail parks.

EUROPARK shopping center in Salzburg, Austria. /// credit: SES Spar European Shopping Centers

SES Records Sales Growth And Increased Visitor Numbers For 2024

The shopping malls managed by SES Spar European Shopping Centers (SES) once again exceeded the excellent performance of the previous year in 2024: The retailers, restaurants and service providers in the SES malls generated gross sales revenue of 3.54 billion euros in 2024. This corresponds to an increase of 6.5% compared to 2023, meaning that the SES centers in Austria and Slovenia outperformed the market as a whole.

Pařížská Street aerial view, Prague. /// credit: ACROSS, Cushman&Wakefield

Place Of The Week: Pařížská Street, Prague

Traversing the Jewish Town of Prague, and connecting Old Town Square with Čechův Bridge, shopping destination Pařížská Street is lined with stately townhouses whose façades combine historicist features with the decorative detail of Art Nouveau. The high street just recently welcomed five new luxury stores, and 2025 is expected to be a record year in this regard.

credit: Kaufland

TOP RULE OF KAUFLAND EXPANSION: THE QUALITY OF THE LOCATION IS DECISIVE

Kaufland’s success story is characterized by the balance between the advantages of standardization within a large group and regional integration. In an interview with ACROSS, Michael Hiese, Chief Real Estate Officer at Kaufland International, discusses the company’s growth strategy, his optimistic outlook, why location is more important than asset class, and what makes a Kaufland store truly distinctive.

credit: Kaufland

SHAPING THE FUTURE: HOW KAUFLAND IS DRIVING THE PROPERTY MARKET FORWARD WITH FLEXIBILITY AND PARTNERSHIP

Inflation, geopolitical crises, and a weakening economy have dominated the European markets for the past two years. While EU economic growth slightly increased in 2024, Germany, the largest economy, recorded a marginal decline. Despite persistent economic challenges, there are signs of cautious optimism: Slightly higher growth is expected in the EU in 2025, with strong momentum from the CEE and SEE regions, where countries such as Poland and Croatia are expected to achieve strong growth.

credit: HyperIn

DATA SHARING – THE CURRENCY OF TRUST IN COMMERCIAL REAL ESTATE

Shopping centers have evolved beyond physical spaces into dynamic digital ecosystems where every interaction generates valuable insights. The challenge isn’t just collecting data—it’s about using it responsibly to drive tenant success, states Jean Carlos Delgado, the Brand and Marketing Director of HyperIn. In this guest article, he explains the benefits and conditions of data sharing on the B2B and B2C levels and why trust is most important in all aspects.

credit: Supernova

Gift Card Solution: “Giving SHOPPING CENTERS ANOTHER COMPETITIVE EDGE”

SmartGifty is a web-based gift card management solution, especially useful for shopping centers. Through this solutions shopping centers’ management or marketing department have complete access to all data for all shops and all centers in the chain. They can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. Supernova was one of the first clients of SmartGifty and Supernova gift Card is the most popular Shopping center. Supernova CEO Markus Pinggera talks about his experience with the solution.

“RETAIL REAL ESTATE WILL REMAIN A SIGNIFICANT PORTFOLIO COMPONENT OF FINANCIAL INVESTORS”

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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