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Credit: European Real Estate Brand Institute

HBB Wins European Real Estate Brand Award for Third Consecutive Year

Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

credit: Freepik

Price Sensitivity And Brand Loyalty: Emerging Consumer Trends In Germany

Changing consumer habits, rising living costs, and a growing awareness of the right balance between price and quality have intensified competition for customers. A recent study by Statista focusing on Germany’s consumer market explores how consumers make purchasing decisions today, what influences their behavior, and which long-term trends are emerging.

Gift Card Solution: “Faster Processes, Less Administration and Greater Value”

SmartGifty is a web-based gift card management solution for shopping centers and retailers. Through the solution companies can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. MASS is a prominent Slovenian client of SmartGifty. By implementing the solution the shoe retailer gained growth especially in its online channel.

credit: Supernova

Gift Card Solution: “Giving SHOPPING CENTERS ANOTHER COMPETITIVE EDGE”

SmartGifty is a web-based gift card management solution, especially useful for shopping centers. Through this solutions shopping centers’ management or marketing department have complete access to all data for all shops and all centers in the chain. They can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. Supernova was one of the first clients of SmartGifty and Supernova gift Card is the most popular Shopping center. Supernova CEO Markus Pinggera talks about his experience with the solution.

“THERE IS A VIABLE SOLUTION FOR EVERY PROPERTY”

In an interview with ACROSS, Joachim Stumpf, Managing Director of BBE Holding and IPH Handelsimmobilien, analyzes the role of retail real estate in light of the current economic and social situation. His conclusion: “Advancing polarization is a key issue when it comes to discussing what options we have to counter the transformation in retail. Against that backdrop, we also need to rethink retail and locations. Despite all of the challenges, good and individual types of use can be found for all properties – but getting there can be painful.”

Jurij Triller, CEO of Smart Octopus Solutions.

Shopping Center Gift Cards: Personalization Meets Profitability

Jurij Triller is the CEO of Smart Octopus Solutions. Together with a co-founder, he has developed a smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. He talks to ACROSS about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key.

credit: IPH Handelsimmobilien GmbH///Heuer Dialog

“There is a viable solution for every property”

In an interview with ACROSS, Joachim Stumpf, Managing Director of BBE Holding and IPH Handelsimmobilien, analyzes the role of retail real estate in light of the current economic and social situation. His conclusion: “The advancing polarization is a key issue when we discuss what options we have to counter the transformation in retail. Against this backdrop, we also need to rethink retail and locations. Despite all the challenges, good and individual types of use can be found for all properties – but getting there can be painful.”

Left-to-right: The Playce exterior, Berlin, and The Alchemist restaurant and cocktail bar at The Playce. /// credit: Rory Gardiner, The Alchemist

RETAIL’S RENAISSANCE BY BROOKFIELD PROPERTIES: A NEW PURPOSE NEEDS A NEW EQUATION

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

BALFIN Group: “New markets need courageous people.”

The BALFIN Group has brought nothing less than the idea of shopping centers to Albania. The group is not only a developer and operator of assets but has also developed into one of the most influential retail and wholesale players in the Western Balkans. “It takes courage, trust, and patience to break new ground,” says Julian Mane, Vice President Retail of the BALFIN Group. “But whoever is among the first on a new market will also be the most successful.” In the extensive interview with ACROSS, Mane explains, among other things, how he convinces brands to enter the Albanian market, what they can expect there, and why retail parks will be the future concept for the country.

credits: ON running, saint laurent bebylone, freitag, pj.lobster, the (any)thing, veja

Ten Of The Coolest Stores In Europe

The General Store, an Australian consulting agency, presented the 50 coolest stores in the world at the World Retail Congress in Paris. According to the consulting agency, the so-called coolness factor is of great importance at the moment: in addition to design, service, and impressive experiences, creativity, cult status, and commercial viability were decisive factors in the evaluation.

credit: GfK

GfK study: European retail in 2023 and 2024

Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple global crises and the loss of purchasing power caused uncertainty, which led to concerns and a change in consumer behavior.

Norbert Scheele /// credit: C&A

RETAIL OFFERS AN ATTRACTIVE WORK ENVIRONMENT – THAT REALITY NEEDS TO BE BETTER COMMUNICATED!

Norbert W. Scheele has worked for C&A in various functions and countries for more than 40 years. Not only does he have four decades of first-hand experience dealing with change in the retail sector, he has also overseen the expansion into Eastern Europe. At a time when the mood in the world of retail is more divergent than ever between the East and the West, when the middle segment is shrinking in favor of luxury and discount stores and consumers as well as employees seem to have become more and more demanding, it is all the more worthwhile to take a look at the situation and the development of retail in Austria and Europe with an experienced retail expert like Norbert W. Scheele. For 6 years he is as well vice president of the Austrian retail association.

Filip Vojtech, Retail Expert, GfK. /// credit: GfK

LUXEMBOURGERS HAVE THE MOST MONEY TO SPEND ON RETAIL

The average retail purchasing power in Europe is 6,517 euros per capita. However, there are significant differences among the 25 analyzed European countries: At 12,067 euros per capita, Luxembourgers have the most money to spend in the retail sector. Romania, on the other hand, has the lowest retail spending potential. There are also strong regional differences within the respective countries. These are some of the results of the newly released GfK study on retail purchasing power in Europe.

Avion Shopping extension design, Umeå, Sweden. /// credit: Ingka Centres

Avion Shopping Center In Sweden Is Undergoing A Major Expansion

Since opening in 2016, Avion has grown to become one of northern Sweden’s most popular destinations for retail, leisure, and food experiences. Now, the next step is being taken when Ingka Centres begins the first phase of the expansion of Avion Shopping. As Umeå grows, the meeting place will be expanded by 12,000 sqm with the goal of continuing to be a vibrant local meeting place with positive experiences in focus. The project is estimated to cost approximately 31 million euros and will be completed in autumn 2025.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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