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For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

Great performance at EuroCis 2024: Presentation of the reta Awards in five categories and glamorous presentation of the Science Award to three prize winners.

In historical comparison, 2024 may be another relatively quiet year for transactions, says Steffen Hofmann, Managing Partner at ambas. However, the prospect of more moderate interest rates means that a number of players are taking a much more positive view of the future. It will also be a year of clarity: Motivated sellers will place highly interesting properties on the market and apply a deal-oriented negotiation approach. For investors, the entry price is not the only thing that matters – the ability to invest in sustainable properties does as well.

Consumer criticism of shopping centers is nothing new, states Ken Gunn, Managing Director of Ken Gunn Consulting. As a retail business consultant, advising investors and asset managers, he has reported survey-based dissatisfaction with the proposition, branding, and management of shopping centers for 30 years.

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

It is time to reveal the secret of success in retail real estate, or rather to remind those who may have forgotten it, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. As in many other areas, we sometimes lose the right focus or simply have a different perspective as we become more and more specialized or individualized in our daily work. Let’s hit the reset button!

In historical comparison, 2024 may be another relatively quiet year for transactions, says Steffen Hofmann, Managing Partner at ambas. However, the prospect of more moderate interest rates means that a number of players are taking a much more positive view of the future. It will also be a year of clarity: Motivated sellers will place highly interesting properties on the market and apply a deal-oriented negotiation approach. For investors, the entry price is not the only thing that matters – the ability to invest in sustainable properties does as well.

Consumer criticism of shopping centers is nothing new, states Ken Gunn, Managing Director of Ken Gunn Consulting. As a retail business consultant, advising investors and asset managers, he has reported survey-based dissatisfaction with the proposition, branding, and management of shopping centers for 30 years.

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

It is time to reveal the secret of success in retail real estate, or rather to remind those who may have forgotten it, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. As in many other areas, we sometimes lose the right focus or simply have a different perspective as we become more and more specialized or individualized in our daily work. Let’s hit the reset button!

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

“Placemaking does not have to be a complex configuration of multiple uses, but one that is seen as being in harmony with the people it wants to serve,” states Chris Igwe, Global Retail Expert, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Despite a challenging market environment across the board, the Tyrolean lighting artists from MK Illumination were able to achieve some real highlights this year. With revenue estimated at 165 million euros, the globally active company will have had the most successful year in its history once again.

In Pragma Consulting´s latest Pulse Global Survey, consumer behavior was again at the center of attention. This time, respondents were asked about their shopping habits, and reasons for shopping in a physical store. The results reveal that for customers – besides location and proximity – shopping experience continues to be the most important factor for visiting physical stores.

Peel is celebrating a milestone year for Trafford Palazzo, the UK’s first next-generation experience centre. With nearly 5600 sq m of new deals secured in 2023, investment into TP Glow – Trafford Palazzo’s dedicated white box promotional space – and exciting developments adjacent to the centre, the destination has grown its footfall by 7% in the year.

Technology will shape the shopping malls of the future, making them more efficient, customer-focused, and sustainable. David Fuller-Watts, CEO of Mallcomm, explains.

The jury of the Prime Property Prize competition selected projects with the greatest impact on the commercial property market last year. Promenada, the cutting-edge centre on the right bank of the Vistula River, is proud to be one of them. The mall, owned by G City Europe, took first place in the category of Investment of the Year: Commercial Space Market.

While the mood in Central and Western Europe’s retail sector is dominated by “gray clouds”, center developers and operators from the SEE and CEE regions are in a completely different situation. In an interview with ACROSS Publisher Reinhard Winiwarter, Rüdiger Dany, CEO of NEPI Rockcastle, explains his 700 million development pipeline, how NEPI is profiting from ESG, and in which regard the West can learn something from the East.