The project has involved a comprehensive upgrade of both the interior and exterior of the centre. Inside, the common areas are now brighter and warmer, with new finishes and lighting that enhance visibility and showcase the shopfronts.
The central plaza has been transformed into an urban greenhouse, with lush vegetation, new seating areas and terraces, as well as a coworking space. A new entry access to the centre building has also been created, directly connecting the plaza with the car park to streamline customer flows.
New and Clean Look
On the exterior, the façades have been unified with a cleaner, more contemporary design that strengthens the centre’s identity and gives greater prominence to the brands. Entrances have been redesigned with wider pavements, new terraces and rest areas, improving both accessibility and comfort throughout the surrounding area. The architectural project was led by the Banús Arquitectura studio.
With a gross lettable area (GLA) of 9,600 sq m and more than 40 stores, Las Rozas The Style Outlets offers a strong line-up in fashion, sports and outdoor, featuring brands such as Nike, Adidas, Puma, Asics, Converse, The North Face, Adolfo Domínguez, Pepe Jeans, Farrutx and the only Massimo Dutti (Inditex) outlet store in the Madrid region. The architectural refurbishment has been accompanied by unit extensions, relocations and store image upgrades. With occupancy close to 100%, these initiatives reflect brands’ strong confidence in the centre.
With Sustainability in Mind
The refurbishment also incorporates energy-efficiency and sustainability measures, including the optimisation of climate control, ventilation and building management systems, as well as responsible water management solutions for irrigating landscaped areas. These improvements contribute to lower consumption and reduced emissions, reinforcing a more sustainable operating model.
The opening event was attended by Eduardo Ceballos, Asset Management Director at NEINVER and José de la Uz, Mayor of Las Rozas, as well as institutional representatives and partners.
“Today we are celebrating a transformation that reflects a long-term vision, strengthens this centre’s competitiveness and helps attract visitors, investment and economic activity,” said Eduardo Ceballos. “Almost three decades after its opening, Spain’s first outlet centre continues to demonstrate its capacity to adapt and its strong roots in the local community.”
