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December 16, 2025

On December 5, 2025, MINISO opened its newest store at Flinger Straße 27 in Düsseldorf, marking its largest retail location in Germany to date. The new store’s debut meets the expectations of local shoppers as well as trengthening the retailer’s growing presence across the European market.

As consumer priorities shift and brands reassess their physical retail strategies, London Designer Outlet (LDO) at Wembley shows, how location, experience and value-led retail can intersect. Matt Slade, Retail Director at Quintain, reflects on the year 2025.