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ACROSS

October 15, 2025

Credit: Daniel Bointner

“RIGHTSIZING IS MORE IMPORTANT THAN UPSIZING”

With new international brand partners, a clear focus on sustainability, and high levels of investment, Designer Outlet Parndorf continues to assert itself as one of Europe’s leading shopping destinations. General Manager Mario Schwann, in an in-depth interview, discusses the success factors behind events such as the recent Late Night Shopping, the growing importance of tourism and gastronomy, and why “rightsizing” is sometimes more critical than larger store spaces.

Credit: CEEPlay

DESIGNING PLAYFUL LANDMARKS AND TRANSFORMATIVE PUBLIC SPACES

Ibrahim Eker is the founder of CEEPlay, a company that has become known across Europe and beyond for its unique realizations of placemaking through innovative, architectural playgrounds. Collaborating closely with Carve, a design studio that is world-renowned for its groundbreaking work, CEEPlay has turned children’s playgrounds and public spaces into eye-catching landmarks that stimulate not only children, but the communities around them. In this in-depth conversation, he reflects on his journey, his design philosophy, the impact of play on urban environments, and the future of public space.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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