In an age in which digital dominates and foot traffic is harder to attract, retail spaces are being reimagined not just as places to shop, but as platforms for experience, education, and emotional connection. In her latest piece, Pınar Yalçınkaya, CEO of MPC Properties, explores how AI, sustainability, and creative activations are helping transform shopping centers across Serbia into vibrant hubs of relevance. From beekeeper suits and dinosaur replicas to podcast stages and robots that greet you by name, MPC is proving that future-proof retail is less about space and more about meaning.
NEINVER has opened a new food plaza at Castel Guelfo The Style Outlets, following a strategic refurbishment project that strengthens the centre’s offer and reinforces its role as both a shopping and leisure destination.
The Auhof Center in Vienna is welcoming a brand new Peek & Cloppenburg store in the middle of October 2025, making it the 16th location within Austria.
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