September 3, 2025

Will’s F&B Insights: Competitive Socializing – A New Catalyst for Malls and Mixed-Use Destinations

Retail is reinventing itself – one game at a time. As the mega-multiplex era fades and streaming dominates screens, malls and mixed-use destinations are turning to competitive socializing. Mini-golf with cocktails, high-tech darts, F1 simulators, and bowling-meets-karaoke mash-ups are the new anchors of experience. More than just entertainment, these hybrid venues are reshaping consumer journeys, driving footfall, and transforming retail spaces into cultural playgrounds as Will Odwarka explains in his latest column for ACROSS.

VIA Outlets Appoints Marianne Wesselo as Regional Business Directorfor its Central Region in Europe

VIA Outlets has appointed Marianne Wesselo as the new Regional Business Director (RBD) for its Central Region, responsible for overseeing Batavia Stad Fashion Outlet (the Netherlands), Landquart Fashion Outlet (Switzerland), and Zweibrücken Fashion Outlet (Germany). Marianne is part of the VIA Outlets’ Executive Leadership Team and reports directly to Johan Bergenthal, Chief Operating Officer.

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