July 21, 2025

Unlocking the Power of Data Through Gift Cards: From Analytics to Prediction

Gift cards have long been a go-to tool for boosting sales and customer loyalty. But in the digital age, their value goes far beyond the transaction. They’re becoming a key data source—revealing insights into visitor behavior, campaign effectiveness, and seasonal trends.

BETWEEN DISCOUNT AND LUXURY: WHY RETAIL DESTINATIONS NOW DEPEND ON EMOTION – AND HOW LIGHT MAKES ALL THE DIFFERENCE

The retail world is undergoing radical realignment. Discounters thrive through efficiency. Luxury brands shine with immersive storytelling. In between, the middle market is eroding. Locations that don’t tell a compelling story are losing relevance. MK Illumination sees this polarization not as a crisis, but as a creative opportunity. Where emotion enters the equation, value returns – and light is the most powerful medium for creating that emotional connection.

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