July 2, 2025

Westfield Donau Zentrum, the Austrian capital’s largest shopping and entertainment center, continues to reinforce its position as a retail powerhouse with a major expansion of its fashion portfolio. The center welcomes international brands Stradivarius, Pull&Bear, New Yorker, and Pepe Jeans to its ever-growing mix, setting new benchmarks in the local retail landscape.

In a market flooded with mega malls and flashy upgrades, Mercator Center Belgrade is quietly setting a new standard. With a focus on community relevance, practical offerings, and steady modernization, this urban retail hub proves that consistency, not spectacle, drives real success. Jovan Ćirić, Retail Leasing Director at MPC Properties, explains why this neighborhood favorite may be Belgrade’s most future-ready shopping center.