June 12, 2025

Eurofund Acquires 50% Stake in Mall of Berlin in €700 Million Deal according to media reports

The European retail investor Eurofund reportedly secured a 50% stake in the Mall of Berlin, one of the German capital’s prime retail and mixed-use properties. The transaction, based on a €700 million valuation, signals Eurofund’s growing commitment to the German market.

“CONSUMPTION CAN BE AN EXPRESSION OF CONTROL, ESPECIALLY IN UNCERTAIN TIMES”

What will drive consumers in 2025? Why are the boundaries between discount and luxury blurring? How does a simple purchase become a meaningful experience? In this interview, consumer researcher Monika Koller from WU Vienna University of Economics and Business discusses emotional value dimensions, contradictory consumption patterns, and the challenge of creating genuine added value in a dynamic consumer landscape.

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