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ACROSS

February 23, 2024

Designer Outlet Sosnowiec. /// credit: ROS Retail Outlet Shopping

ROS Retail Outlet Shopping’s ‘Trading-up’ strategy gets the Polish market buzzing

Following a customer-centric approach, the ‘Trading-Up’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio has achieved full potential in 2023. In particular, the Polish centers managed by the operator have registered up to 20 new openings, occupying a total gross lettable area of 3,000 sq m. Expectations in the Polish market are also on the rise with the anticipated center extension of Designer Outlet Gdańsk, which is scheduled to open by the end of 2024.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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