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ACROSS

January 25, 2023

Landquart Fashion Outlet | Credit: VIA Outlets

VIA OUTLETS CELEBRATES A RECORD-BREAKING YEAR WITH 1.2 BILLION EUROS IN BRAND SALES AND A 27% INCREASE IN VISITOR EXPENDITURE

VIA Outlets is delighted to welcome the new year, building on a strong 2022 that saw over 300 remerchandising deals and increased spending per visitor at outlets across its portfolio. VIA Outlets’ record-breaking year, which even beat pre-pandemic figures, proves once again that outlets remain among the most resilient retail sectors, even during difficult global economic conditions.

Left: ACROSS Online Special January, Right: Chris Igwe | Credit: Chris Igwe International

OUTLOOK 2023: “OPPORTUNITIES ARE LIMITLESS FOR PLACEMAKING”

“The greatest opportunities we should focus on are those that provide an Educational, as well as an Experiential component to them. Both these “E’s” are the foundational pieces on which to build real value”, states Chris Igwe, Global Retail Expert and President of Chris Igwe International and member of the ACROSS Advisory Board.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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