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ACROSS

April 7, 2022

Supernova Ljubljana Rudnik Expansion celebrates opening

Today, the expanded part of the Supernova Ljubljana Rudnik shopping center was opened. The investment in the extension amounted to €70 million. The center now covers 50,000 sq m and includes 109 stores, 50 of which are new, 7 cinemas, 19 restaurants and bars on two floors with terraces, 2 indoor amusement parks, outdoor playgrounds, a fitness center, and 2,552 parking spaces, including 1,800 in the parking garage.

URW Introduces Digital Art Center in Hamburg

Unibail-Rodamco-Westfield (URW) brings Culturespaces on board as the key partner for the mixed-use quarter’s art, culture, and edutainment segment. With Port des Lumières, Culturespaces will open a branch of its digital art center in Westfield Hamburg-Überseequartier, which will cover an area of around 3,100 sq m.

Multi Poland: Marketing is a Key Value Driver for Real Estate Assets

In times of unpredictability, marketing spending is usually the first candidate for budget cuts. Marketing management in the commercial real estate sector must be highly focussed on the issues that are fundamental to the business of property owners which directly contributes to increasing their value.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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