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May 14, 2019

When considering the future of retail, it often seems that there will only be one relevant market place: the Internet. Will online retailers really replace stationary retailers? Let’s take a look at current developments, with physical retailers who have focused on growing their businesses online now shifting back to growing their stationary presence. One might ask why. The reason is very simple: retailers, particularly those in the fashion industry, need to satisfy their customers’ demand for experience as well as convenience and choice, and that can best be delivered in a physical space.

By Katharina von Schacky