April 18, 2019

Otto Ambagtsheer, the COO of VIA Outlets, also joined the ICSC European Conference & Exhibition in the Catalan capital. In his interview with ACROSS, he talks – among other things – about the company’s current remodeling projects.

The paradigm shift in the retail and retail real estate industry were the key issues at this year’s ICSC European Conference in Barcelona. The industry’s big players adapt their business models to bind current and future customers even closer to stationary retail. Ingka Centres, formerly IKEA Centres, emphasizes new “meeting place” concepts in the hearts of cities as well as increased manpower.

The Sharing Economy is the internet generation’s latest trend. Bustling online portals like Airbnb and Uber show us every day that there is money to be made by “sharing instead of buying”. At the ICSC European Conference in Barcelona, the concept “Library of Things” shows that the sharing economy can also be an interesting approach for stationary retail.

Ken Hughes presented the industry meeting in the Catalan capital and captivated the auditorium with his keynote speech about Generation Z.

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