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ACROSS

April 18, 2019

VIA Outlets aiming to double its F&B offering

Otto Ambagtsheer, the COO of VIA Outlets, also joined the ICSC European Conference & Exhibition in the Catalan capital. In his interview with ACROSS, he talks – among other things – about the company’s current remodeling projects.

Getting closer to the customers

The paradigm shift in the retail and retail real estate industry were the key issues at this year’s ICSC European Conference in Barcelona. The industry’s big players adapt their business models to bind current and future customers even closer to stationary retail. Ingka Centres, formerly IKEA Centres, emphasizes new “meeting place” concepts in the hearts of cities as well as increased manpower.

Why buy when you can borrow?

The Sharing Economy is the internet generation’s latest trend. Bustling online portals like Airbnb and Uber show us every day that there is money to be made by “sharing instead of buying”. At the ICSC European Conference in Barcelona, the concept “Library of Things” shows that the sharing economy can also be an interesting approach for stationary retail.

Solid presentation

Ken Hughes presented the industry meeting in the Catalan capital and captivated the auditorium with his keynote speech about Generation Z.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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