Daily Archives: November 4, 2015

Where is best to invest?

BY ALICE BREHENY With several market indicators showing a small increase in consumer confidence, coupled with more positive economic outlooks for many European countries, the retail sector has increasingly been on investors’ radars. Traditionally a sector that has shown relative … Continue reading

Strategic imperative: Get to know the “New Shopper”

BY MANUEL JAHN Along with marginal sociographic data, they shape consumer behavior considerably. Current GfK surveys confirm that the “new shoppers,” i.e. the emerging “digital native” consumers that will determine the future, do not just shop online. Although online information … Continue reading