“A strategic approach such as expanding in non-retail vital services increases exposure to the local community and leads to new leases or lease extensions,” states Neil Churchill, Center Director of Festival Place, Basingstoke.

“Providing new experiences regularly is necessary to keep the visitors coming – they are always on the lookout to experience what they have not had before. We have to offer a full program with the excitement of the new, combined with the convenience of the known,” states Brigit Gerritse, Head of Research & Strategy at Redevco.

“Let’s grab the chance to change ‘current locations’ into ‘places for the people’,” states Klaus Striebich, Managing Director of RaRE Advise and Member of the ACROSS Advisory Board.