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PROJECTS, TRENDS AND STRATEGIES

ECE Marketplaces has finalized the concept for a large-scale mixed-use development in Akyazı, Trabzon, Turkey, developed under the leadership of Trabzonspor. The project combines retail, hospitality, sport, and cultural uses and is set to play a key role in the area’s urban and economic development.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

Effective 1 April, Dr. Philipp Andrée, previously CCO of the Douglas Group, will become a new member of the Otto Group’s Executive Board. He succeeds Sergio Bucher who is retiring from the Executive Board, but who will continue to contribute his expertise as a member of the Otto Group’s Supervisory Board.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

The shopping destination is on the path to set new standard in the world of luxury fashion, and the latest step on this path has been the opening of the first Maison Margiela outlet store in Germany.

FREY, a leading European operator of open-air shopping destinations, announces that it has arranged a strategic institutional partnership worth over €170 million in total with a dedicated OPPCI (professional real estate collective investment undertaking), representing notably SOCIÉTÉ GÉNÉRALE ASSURANCES and CRÉDIT AGRICOLE ASSURANCES.

VIA Outlets has acquired Scalo Milano Outlet & More, a modern, well-connected outlet centre located to the south of Milan. VIA Outlets has purchased 100% of Locate District S.p.A., the owner-operator of the centre, previously held by the Lonati Group.

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STRATEGIES OF RETAILERS

Since its launch in 1969, Primark has expanded across Europe and beyond without the usual industry tools of advertising campaigns, influencer partnerships, or e-commerce dominance. Instead, the brand’s rise has been driven by scale, pricing power, and a steady focus on physical retail.

LATEST TRENDS

Victoria Centre is set to strengthen its food and beverage line-up with the arrival of Chaiiwala, the UK’s leading Indian street food and café brand, which will open its latest UK location in the first quarter of 2026.

In this exclusive ACROSS interview, Julian Jäger, joint CEO and COO of Vienna Airport, and F&B consultant Jonathan Doughty explain why Vienna Airport’s Terminal 3 southern expansion sets a new benchmark for food & beverage, experience design, and airport retail real estate strategy – an approach unique in the global airport landscape

RETAIL TECHNOLOGY

Data is reshaping retail real estate: When landlords, tenants, and tech providers share insights, collaboration replaces caution. From predictive analytics to AI-driven platforms, smarter partnerships are turning fragmented spaces into connected experiences and transforming relationships into resilient growth. Gareth Jordan, Director of Retail Advantage at ART Software Group, delves into data through client insights, demonstrating how shared innovation and intelligence are essential partners for growth.

As Europe’s retailers and landlords head into the most decisive quarter of the year, success hinges not only on footfall, but on clarity. With up to 40% of annual revenue at stake, real-time sales collection and automated reporting have become critical tools to track performance, manage risk, and capture opportunities. From tenant health to turnover rent, automation is transforming holiday trading from a logistical scramble into a data-driven advantage.

PLANS OF INVESTORS AND OWNERS

Vukile Property Fund (JSE: VKE), the leading consumer-focused specialist retail real estate investment trust (REIT), has acquired a 35% stake in Pradera Limited, a leading specialist retail property investment fund and asset manager with a 25-year track record across the UK, Europe, China and the Middle East.