COMMENTARIES OF PLACEMAKING EXPERTS

In times of unpredictability, marketing spending is usually the first candidate for budget cuts. Marketing management in the commercial real estate sector must be highly focussed on the issues that are fundamental to the business of property owners which directly contributes to increasing their value.

Racing after numbers, reading year-end reports, statistics and percentages: this chase is not but characterized by a kind of tunnel view, which limits the possibilities of growth. If you want to adapt, you need to consider every aspect of your target audience to keep on top of the changes in consumer behavior. Footfall is reflecting your detailed expertise, not producing it. What businesses need is direct connection to their customers: establish a relationship, explore needs and demands, and use the right tools to aid this pursuit.

Since the beginning of the pandemic, the message to the UK has been to shop local and support your community during the incredibly difficult period that we all faced. Even as town and city centers began to open up again, independent retailers have maintained their position in the spotlight of the retail industry, be it bricks and mortar or online.

PROJECTS, TRENDS AND STRATEGIES

Reify. is Sonae Sierra´s rebranding of its real estate expertise activity which reinforces its commitment to offering multidisciplinary services to investors and developers. ACROSS spoke with Jorge Morgadinho, Reify.’s Executive Director, about the first business year after the rebranding.

Property developer and asset manager, Sovereign Centros, has submitted a planning application outlining its masterplan proposals for the reimagination of St. Enoch Center in Glasgow. The mixed-use development puts focus on retail, leisure, entertainment, hotel, offices, and city center living.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

Operational excellence is achieved when management is able to successfully strike a balance between innovative approaches and traditional corporate values. ACROSS spoke with HBB about tailor-made approaches to center management, why the consistent pursuit of the idea of community and close cooperation with cities is the most significant success factor, especially in turbulent times, and why pop-up stores amount to so much more than a means of concealing vacancies.

The use of traditional Christmas lighting is not immune to the effects of the energy crisis, which is a major concern these days. Shopping centers and cities alike are embroiled in discussions surrounding the issue due to the energy costs involved.

Multi Germany GmbH, part of Multi Corporation, a leading pan-European integrated service platform for retail real estate assets in Europe, took over the management of six shopping center in Berlin, Bochum, Dorsten, Hagen und Potsdam as of July 13th, 2022.

STRATEGIES OF RETAILERS

Retail and wholesale will need to continue to invest in digital, sustainability, and people, says Neil McMillan from EuroCommerce. ACROSS spoke with him about the current challenges facing the retail sector, the differences within the various European markets, and how the sector can deal with labor shortage and find a better e-commerce strategy.

We are all still feeling the social and economic disruption caused by the pandemic. The harsher the global impact, the better we should be able to understand each piece of the entire puzzle. The purpose of this article is to open a discussion on an important topic in retail real estate, based on data and forecasts provided by RegioData Research.

The Retail Village brings new up-and-coming concepts, digital marketplaces, quick-delivery specialists, and DNVB together. This focus on new retail brands and concepts from around the world will be introduced at this year’s show.

RETAIL TECHNOLOGY

Landlords, tenants, and service providers have to collaborate with each other in order to create the best customer experience. Data helps when it comes to making better decisions. PropTech enables landlords to connect using such data.

LATEST TRENDS

Food halls contradict the traditional real estate model. However, they are a successful format attracting all generations. Here are some examples from Poland.

Potsdamer Platz in Berlin will become an arcade game haven this summer. Gamestate will launch an entertainment center inside the Arkaden mall, which will open as a high-street venue after a two-year period of restructuring and modernizing.

Unibail-Rodamco-Westfield (URW) brings Culturespaces on board as the key partner for the mixed-use quarter’s art, culture, and edutainment segment. With Port des Lumières, Culturespaces will open a branch of its digital art center in Westfield Hamburg-Überseequartier, which will cover an area of around 3,100 sq m.

PLANS OF INVESTORS AND OWNERS

Investors feel safe again in Poland. The total volume of investment transactions in H1 2022 amounted to almost 2.9 billion Euro, which was more than 40% more than in the same period last year. 28% of all investments were made in the shopping center sector.

Altera Vastgoed has acquired off-market local shopping center Het Stroink in Enschede (NL) from WP Retail Invest CV (“WPRI”). The center has recently been renovated by WPRI to create a retail complex with a pharmacy, a medical center, three primary schools, a nursery and a petrol station.

LaSalle Investment Management has acquired two outlet centers in the United Kingdom, McArthurGlen Designer Outlet Cheshire Oaks and McArthurGlen Designer Outlet Swindon, for £600 million from Nuveen Real Estate.

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