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ACROSS
New Member: Ian Sandford Joins the ACROSS Advisory Board
The ACROSS Advisory Board is happy to welcome its newest member, Ian Sandford, President of Eurofund Group. Sandford was one of the founding directors of Eurofund Group founded in 1994 and is now the group’s President. He has spent most of his career working in the retail sector in Southern Europe, and pioneered in creating and managing leading living, retail and logistics destinations.
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“THE GREATEST NEED IN PROPERTY MANAGEMENT TODAY IS ADAPTABILITY”
“Across all markets, we are seeing that retail has remained a resilient and thriving sector,” explains Cristina Santos, Executive Director Property Management at Sonae Sierra. More than almost any other European company, Sonae Sierra is strategically diversified across several regions and adapts to the specific requirements of each.
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EUROPEAN OUTLET CENTRES SEE SALES HIKE AS RITUALS BECOMES FASTEST-GROWING BRAND IN THE SECTOR
Retail outlet centers, known for their brand-lead discount store formats and offers, have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review 2025 which ranks Europe’s top performing outlet centers as well as the most improved.
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Best-Practice Example: Europa-Galerie Saarbrücken — “Operators Need To Find Neighboring Tenants That Can Build Synergies”
Retail is polarizing towards the absolute top locations, among them metropolitan locations, and A-cities. There are many cases proving this but there are also exceptions – and not just any, but successful exceptions. The recent DeepTalk online-discussion took a closer look at one such exception, namely the Europa-Galerie Saarbrücken in Germany, one of the outstanding best-practice examples.
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OUT NOW: NEW ISSUE “AT THE HEARTBEAT OF THE INDUSTRY”
We proudly present our new E-Paper and Print Magazine: ACROSS MAPIC Issue “At the Heartbeat of the Industry”
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MONETIZATION: EMPOWERING SUCCESSFUL (RE)DEVELOPMENT
In today’s challenging market, how can stakeholders truly maximize value? As consumer behaviors evolve and sustainability becomes a priority, innovative monetization strategies are essential, especially in redevelopment projects, reveals HyperIn.
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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
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THE LATEST PLACEMAKING NEWS

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MAGAZINE

LATEST ISSUE

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DEVELOPMENT

PROJECTS, TRENDS AND STRATEGIES

BIG FASHION Belgrade, Serbia. /// credit: BIG CEE

MIXED-USE BY BIG CEE: CHANGING THE DYNAMICS OF WESTERN BELGRADE

In the western part of Belgrade, Serbia, BIG CEE is developing a unique multiuse concept. The project, totaling 105,300 sq m, comprises a residential area that includes nearly 1000 apartments, an office building, and a retail area. With this project, BIG CEE works towards a positive development boost for the entire area.

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MANAGEMENT

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

Christian Thiele, Head of Leasing Management at MEC (left), Dreieich Nordpark, Germany (right). /// credit: MEC

BEYOND LOCAL SUPPLY: THE RIGHT TENANT MIX IS THE KEY TO RETAIL PARK SUCCESS

Retail parks have established themselves as one of the most stable asset classes in the retail sector in recent years. Making clever adjustments to the tenant mix ensures both the security and long-term development of a retail property. That fact is clearly demonstrated by a number of assets in MEC’s portfolio, in particular, by the Dreieich Nordpark case study, as Christian Thiele, Head of Leasing Management at MEC, explains.

In January 2023, Sonae Sierra announced a further step in its growth in Italy by signing a partnership with Chorus Life for the leasing of the retail space of the new “City of the Future” model, developed by the POLIFIN Group and built by COSTIM. /// credit: Sonae Sierra

“THE GREATEST NEED IN PROPERTY MANAGEMENT TODAY IS ADAPTABILITY”

“Across all markets, we are seeing that retail has remained a resilient and thriving sector,” explains Cristina Santos, Executive Director Property Management at Sonae Sierra. More than almost any other European company, Sonae Sierra is strategically diversified across several regions and adapts to the specific requirements of each. The company has extensive experience with its own properties and has increasingly used that knowledge as a cornerstone of its approach to manage third-party properties.

Europa-Galerie Saarbrücken, Germany. /// credit: Sonae Sierra

Best-Practice Example: Europa-Galerie Saarbrücken — “Operators Need To Find Neighboring Tenants That Can Build Synergies”

Retail is polarizing towards the absolute top locations, among them metropolitan locations, and A-cities. There are many cases proving this but there are also exceptions – and not just any, but successful exceptions. The recent DeepTalk online-discussion took a closer look at one such exception and looked a little behind the letting and positioning strategies of the Europa-Galerie Saarbrücken in Germany, one of the outstanding best-practice examples.

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OUTLETS

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

Sevilla Fashion Outlet, Spain. /// credit: VIA Outlets

VIA Outlets’ Sevilla Fashion Outlet Shines at MAPIC, Strong Leasing Demand and Expansion Projects Gather Pace

VIA Outlets enters the final weeks of 2024 at the MAPIC trade show in Cannes with leasing demand remaining strong and a slate of major expansion and refurbishment projects gathering pace. The major extension of VIA Outlets’ Sevilla Fashion Outlet in southern Spain, which opened towards the end of last year, also qualified as a finalist in the ‘Best Refurbishment and Expansion Project’ category of the prestigious MAPIC Awards 2024, among a field of 154 applications.

Left-to-right: Thomas Reichenauer, Managing Director at ROS Retail Outlet Shopping; Designer Outlet Algarve’s new plaza, center extension is opening in Summer 2025. /// credit: ROS Retail Outlet Shopping

ALL SIGNS POINT TO FURTHER GROWTH AT ROS RETAIL OUTLET SHOPPING

With the FREY Group as a new financially strong property partner providing robust support, ROS Retail Outlet Shopping is setting the stage for further growth and enhanced premium outlet shopping destinations across Europe. Major expansions at four centers and two new developments are set to be completed within two years.

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RETAIL

STRATEGIES OF RETAILERS

Christian Thiele, Head of Leasing Management at MEC (left), Dreieich Nordpark, Germany (right). /// credit: MEC

BEYOND LOCAL SUPPLY: THE RIGHT TENANT MIX IS THE KEY TO RETAIL PARK SUCCESS

Retail parks have established themselves as one of the most stable asset classes in the retail sector in recent years. Making clever adjustments to the tenant mix ensures both the security and long-term development of a retail property. That fact is clearly demonstrated by a number of assets in MEC’s portfolio, in particular, by the Dreieich Nordpark case study, as Christian Thiele, Head of Leasing Management at MEC, explains.

In January 2023, Sonae Sierra announced a further step in its growth in Italy by signing a partnership with Chorus Life for the leasing of the retail space of the new “City of the Future” model, developed by the POLIFIN Group and built by COSTIM. /// credit: Sonae Sierra

“THE GREATEST NEED IN PROPERTY MANAGEMENT TODAY IS ADAPTABILITY”

“Across all markets, we are seeing that retail has remained a resilient and thriving sector,” explains Cristina Santos, Executive Director Property Management at Sonae Sierra. More than almost any other European company, Sonae Sierra is strategically diversified across several regions and adapts to the specific requirements of each. The company has extensive experience with its own properties and has increasingly used that knowledge as a cornerstone of its approach to manage third-party properties.

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FOOD & BEVERAGE / LEISURE

LATEST TRENDS

Indoor Skydiving at Rhein-Neckar Zentrum in Viernheim, Germany. /// credit: ECE

PERFECT MATCH: SHOPPING AND ENTERTAINMENT

Thanks to their diverse mix of tenants and sectors, today’s shopping centers are more than just places to go shopping: They’re experience destinations and community hubs that enjoy a great deal of popularity – as illustrated by ECE Marketplaces’ latest success figures. Entertainment concepts have increasingly become attractive complements to and additional drawing cards for the respective locations, as current ECE center portfolio examples show.

Will Odwarka is the Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting. /// credit: Will Odwarka, ACROSS

Will’s F&B Insights: Opening A Restaurant In Western Europe – Are You Insane?

“It’s a fair question these days in lots of Western countries, Europe first and foremost. Running a restaurant in Europe requires a more nuanced approach than simply focusing on high revenue figures,” shares Will Odwarka, Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting in his latest “F&B Insights” column. “The notion that success is guaranteed by sheer volume is misleading, as the current challenges facing the industry demand a deeper understanding and strategic planning,” he explains. Opening a restaurant in Western Europe may seem daunting to some, but it is essential to address the underlying issues that have been exacerbated by the recent global pandemic.

Roger Goyk, Director of Retail Brookfield Properties (left), Jonathan Doughty, Special Project Manager at ECE (right). /// credit: Brookfield Properties, ECE

THE PLAYCE IN BERLIN: THERE WAS NO NEED FOR “JUST ANOTHER” SHOPPING MALL

Like no other German shopping center, “The Playce” at Potsdamer Platz in Berlin is a shopping and cultural destination that focuses on food and beverage, leisure, and retail stores that are new to Berlin or unique in their concepts. One and a half years after its opening, The Playce is now 96 percent leased. ACROSS discusses why now is the best time to be part of the project with Roger Goyk, Director of Retail Brookfield Properties, and Jonathan Doughty, Special Project Manager at ECE.

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PROPTECH

RETAIL TECHNOLOGY

credit: HyperIn

MONETIZATION: EMPOWERING SUCCESSFUL (RE)DEVELOPMENT

In today’s challenging market, how can stakeholders truly maximize value? As consumer behaviors evolve and sustainability becomes a priority, innovative monetization strategies are essential, especially in redevelopment projects. The commercial real estate sector has historically adapted to economic changes, transforming into an ecosystem in which experience, technology, and community engagement are crucial.

Expo Real 2024. /// credit: HyperIn

EMPOWERING COMMERCIAL REAL ESTATE WITH INNOVATION: INSIGHTS FROM EXPO REAL 2024 WITH HYPERIN

Expo Real, Europe’s largest property and investment trade fair, concluded with a strong focus on digital transformation in the real estate sector. Among the key exhibitors, HyperIn stood out for its contributions to discussions on the evolving landscape of commercial real estate technology. The event served as an important platform for HyperIn to showcase their all-in-one platform, engaging industry leaders and sharing insights on how technology is shaping the future of property management.

Susan Hagerty Bonsak is CEO of Placewise. /// credit: Placewise

EXPERIENTIAL RETAIL: SHAPING THE FUTURE OF SHOPPING CENTERS

Shopping centers—including multi-use, regional, luxury centers, and outlet malls—should always be looking for ways to increase traffic and maintain loyalty among existing shoppers, as well as attract new visitors. This article by Placewise CEO Susan Hagerty Bonsak delves into how experiential marketing can help centers evolve into vibrant community hubs. Let’s explore a hypothetical event, Sensory Spring Fest, which uses experiential marketing to create engaging activities, drive sales, and build strong community ties.

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INVESTMENT

PLANS OF INVESTORS AND OWNERS

Justyna Bartosz is the Head of Leasing at NEPI Rockcastle. /// credit: NEPI Rockcastle

“CREATING PLACES WHERE PEOPLE ENJOY MEMORABLE MOMENTS TOGETHER – THAT IS THE UNDERLYING PRINCIPLE FOR ALL CHANGE AND INNOVATION.”

NEPI Rockcastle’s strong net operating income (NOI) growth of 13.5% in the first half of 2024 allowed the company to raise its forecast for full-year distributable earnings per share. Justyna Bartosz, the Group’s Head of Leasing, explains what makes the CEE’s retail and consumer world tick and why it is that NEPI Rockcastle and its tenants can’t pay enough attention to the buzzwords: experience, community building, and authenticity.

Promenada Novi Sad, Serbia. /// credit: BIG CEE

BIG CEE Acquires Promenada Shopping Mall In Serbia

The acquisition of the leading shopping mall in Novi Sad for 177 million euros by BIG CEE marked Serbia´s largest retail transaction ever. Promenada, one of the strongest malls in the country, features many international brands, a 100% occupancy rate, and more than 10 million visitors annually.

credit: Richemont

Richemont Sells Its YNAP Online Fashion Business

After the collapse of a previous deal last year, the Swiss luxury goods group Richemont has found in Mytheresa a new buyer for its online fashion and accessories business Yoox-Net-a-Porter (YNAP).

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EVENTS

WHERE THE INDUSTRY MEETS

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special