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Marek Noetzel, COO of NEPI Rockcastle (left), Promenada Mall, Romania (right). /// credit: NEPI Rockcastle

MAJOR EXTENSION OF BUCHAREST’S PROMENADA MALL – A BIG VOTE OF CONFIDENCE IN THE CEE ECONOMIES AND RETAIL MARKETS

NEPI Rockcastle is investing around 300 million euros in a 55,000 sq m GLA mixed-use (retail, offices, hotel) extension of the Promenada Mall in Bucharest and refurbishment of the existing shopping center. This represents by far the largest retail development currently underway across all Central and Eastern European markets and is on schedule to be completed by the end of 2026/early-2027.

Antoine Frey, CEO of FREY (left); Malmö Designer Village, Sweden (right). /// credit: FREY

MALMÖ DESIGNER VILLAGE – THE LARGEST PREMIUM OUTLET IN THE NORDICS

Malmö Designer Village is an upcoming premium outlet village in Löddeköpinge, Sweden, uniquely positioned to serve both Swedish and Danish markets. Now under the leadership of FREY Group (following the acquisition of the project from UK developer Rioja Estates in 2024), it marks FREY’s first outlet development and a significant expansion of its open-air retail portfolio. Over 3.8 million visitors within 90-minutes and 10+ million tourists fall within its reach, including the major population centers of southern Sweden and the Copenhagen metropolitan area. With all necessary planning permissions secured and no objections, construction began in mid-2024.

Thomas Reichenauer, Co-Founder an Managing Director of ROS Retail Outlet Shopping (left); Designer Outlet Berlin, newly acquired by FREY and ROS (right). /// credit: ROS Retail Outlet Shopping

Acquisition of Designer Outlet Berlin: Strategic Step for FREY and ROS to Become European Market Leaders

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

Ian Sandford, President of Eurofund group (left), NUGA Castellana, Spain (right). /// credit: Eurofund Group

NUGA CASTELLANA: MADRID’S NEW LANDMARK DESTINATION

NUGA Castellana will be designed for “work, live and play”. The goal is to unify all spaces which are managed by PIMCO Prime Real Estate — Paseo de la Castellana 200-208, Félix Boix 4-8, Doctor Fleming 39-41, and Carlos Maurrás 7 (five residential units out of the 14 that make up the asset, alongside commercial spaces) — into a single block that blends cutting-edge design with the most advanced technology.

Joanna Fisher, CEO of ECE Marketplaces (left), "Food Garden" at Main-Taunus-Zentrum in Germany (right). /// credit: ECE Marketplaces

“FOOD GARDEN” AT MAIN-TAUNUS-ZENTRUM: A PRIME EXAMPLE OF ADAPTABILITY

At Main-Taunus-Zentrum (MTZ), one of the largest and most successful shopping centers in Germany, ECE Marketplaces has realized a new destination within the center being a further development of the open structure and providing an additional USP of the center. In the middle of the open-air shopping center in Sulzbach near Frankfurt am Main, the new “Food Garden” creates a lively new urban center with a high quality, varied gastronomy offering in five free-standing restaurant buildings for a total of eight restaurant concepts, inviting outdoor terraces, and attractive green spaces.

Marcus Wild is a Member of the Executive Board of SPAR Group Austria /// credit: IMAGE: PETER OSWALD

ACTIVE PARTNERSHIPS WITHIN THE SHOPPING CENTER BUSINESS: WE HAVE TO BE OPEN TO ADDRESSING THE CORE AREAS OF SOCIETAL CONCERN

SPAR subsidiary SES – Spar European Shopping Centers and, more specifically, its responsible SPAR Executive Board Member Marcus Wild, the Founder and long-standing CEO of the company, are the pioneers of numerous innovations within the industry. While it is rooted in retail, that’s not the only reason why the company has always relied on partnerships – with retailers at its shopping centers and, more increasingly, with new players outside the traditional retail scene. As a result of a joint venture concluded in the summer, health parks will be operated by SES at selected shopping centers in the future. ACROSS Managing Director Reinhard Winiwarter spoke with Marcus Wild about the long-term benefits of such partnerships, their impact on the future of shopping centers, and why thinking outside the box is always worthwhile.

credit: umdasch the store makers

umdasch The Store Makers opens expansion of site in Litomyšl, Czech Republic

On 23 April 2025, after a construction phase of around one and a half years, umdasch The Store Makers celebrated the opening of its expanded production and office space at its Czech site in Litomyšl. The investment in additional capacity is an important step for the shopfitting company to strengthen its own production and versatile service portfolio in Europe.

Francesco Pupillo is MAPIC Markets Director /// Credit: MAPIC

MAPIC 2025: New Format, New Goals – Focus on Value for Money

For its 30th anniversary, MAPIC 2025 reinvents itself. It proposes a new face to its participants, not only in terms of length and events, but also in terms of companies’ ability to present themselves in other formats and meet expanding brands to an even greater extent than before. This is MAPIC CEO Francesco Pupillo’s team’s response to market changes and criticism. This year, matchmaking and dealmaking with international brands with a cross-border development strategy will again become more focused. This is precisely the distinguishing feature compared to nationally oriented trade fairs.

Left-to-right: Paul Douay, Managing Director Asset Management Central Europe at Unibail-Rodamco-Westfield; Elisabeth Zehetner, Secretary of State; Johanna Mikl-Leitner, Governor of Lower Austria; Zsolt Juhasz, General Manager Westfield Shopping City Süd. /// credit: rizar.photo

Westfield Shopping City Süd Receives Sustainability Certificate

Westfield Shopping City Süd is taking the next big step in its sustainability efforts: Austria’s largest and most diverse shopping center has been awarded “Better Places Certification”, the first comprehensive sustainability standard for shopping centers that also covers environmental and social aspects.

credit: ACROSS, Wonderwoods, Milan Hofmans

Place Of The Week: Wonderwoods, Utrecht, The Netherlands

The recently opened Wonderwoods in Utrecht, the Netherlands, stands out for its unique combination of living, working and leisure in a unique urban green oasis, setting a new standard for urban development. This mixed-use project in Utrecht’s Beurskwartier district brings nature and urban dynamics together in two iconic towers with 75,000 plants and shrubs and 300 trees forming a one-hectare vertical forest.

Las Rozas The Style Outlets facade design. /// credit: NEINVER

NEINVER Begins Refurbishment Of Las Rozas The Style Outlets

NEINVER has begun the refurbishment of Las Rozas The Style Outlets, a landmark retail outlet center to the northwest of Madrid, owned by Neptune, a joint venture between NEINVER and TIAA, Nuveen’s parent company. The 3-million-euro renovation project will update the center inside and out, transforming it into a more modern and inviting space while remaining true to its trailblazing spirit as Spain’s first outlet center, established 29 years ago.

Opening Westfield Hamburg Überseequartier / credit: URW

A new meeting place for the people of Hamburg: Grand Opening of Westfield Hamburg

The time has finally come: the new giant shopping mall Westfield Hamburg Überseequartier has opened. The Mayor of Hamburg Peter Tschentscher, URW CEO Jean-Marie Tritant and Theda Juliane Mustroph, General Manager of Westfield Hamburg-Überseequartier, symbolically cut the ribbon. With the 100,000 sq m mall and a promising gastronomy and entertainment concept, URW wants to set new standards in Hamburg.

Design of Vila do Conde Porto Fashion Outlet's extension in Portugal (left), and Johan Caspar Bergenthal, COO and member of the Executive Board at VIA Outlets (right). /// credit: VIA Outlets

“PERFORMANCE IS THE DECIDING FACTOR FOR OUR LEASING STRATEGY”

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. /// credit: Sale Jančević

BIG CEE And EBRD Sign A New Financing Package For Five Centers

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. BIG CEE will use the funds for its development in the Balkans to build three new retail parks in Serbia, further expanding its network. In addition, part of the funds will be allocated to refinancing two existing retail parks.

EUROPARK shopping center in Salzburg, Austria. /// credit: SES Spar European Shopping Centers

SES Records Sales Growth And Increased Visitor Numbers For 2024

The shopping malls managed by SES Spar European Shopping Centers (SES) once again exceeded the excellent performance of the previous year in 2024: The retailers, restaurants and service providers in the SES malls generated gross sales revenue of 3.54 billion euros in 2024. This corresponds to an increase of 6.5% compared to 2023, meaning that the SES centers in Austria and Slovenia outperformed the market as a whole.

Left-to-right: Castel Guelfo The Style Outlets in Bologna, Italy, and José María Escobar the Technical Director at NEINVER. /// credit: NEINVER

REVITALIZING RETAIL: NEINVER’S COMMITMENT TO MODERNIZING OUTLET CENTERS

Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

credit: MAGDUS

THE HYBRIDIZATION OF OUTLET SCHEMES IS IN FULL SWING

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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