Changing consumer habits, rising living costs, and a growing awareness of the right balance between price and quality have intensified competition for customers. But how exactly do these shifts impact purchasing decisions? In which categories does price matter most? Where does quality remain a key factor? And what does this mean for brands navigating between these two priorities?
The latest study by Statista explores how consumers make purchasing decisions today, what influences their behavior, and which long-term trends are emerging.
