The North Quay of Great Yarmouth – a 10-acre riverside site on the British southeast coast – is set to become a significant development area with the capacity to attract up to two million visitors per year.
Outlet specialist Rioja Estates and developer Willmott Dixon have now unveiled their masterplan for this project. At the heart of it is a new outlet center featuring approximately 70 premium and high-street brands. This will be anchored by a major Leisure Box including an Imax-ready multi-screen cinema, conferencing facilities, family entertainment, and a wide range of dining options arranged around a central plaza.
Also planned are a 120-room hotel and a residential zone which will deliver up to 120 new homes with landscaped courtyards and direct links to the town center.
A Transformational Project
Giles Membrey, Managing Director of Rioja Estates, who also is a member of the ACROSS Advisory Board, commented the project:
“North Quay represents a once-in-a-generation opportunity to transform Great Yarmouth’s waterfront into a vibrant destination,”
Membrey also emphasised the vision to attract new investment, bring in new brands, and create local employment while celebrating the character of the town.
The project which has strong local political backing, is forecast to create up to 500 construction jobs and as many as 600 permanent roles within retail, leisure, and hospitality, alongside a further 400 jobs in the surrounding area. Councillor Carl Smith described the multi-million-pound project which is supported by £20 million from the Government’s Levelling Up Fund as “an incredibly exciting development”. Community consultation is scheduled for Q1 2026.
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