This new initiative brings together cinema, social media, and retail in an immersive experience, exclusive to the UK region.
Visitors have the chance to take part in this experience, which is enriched with a Yellow Brick Road guide available in the Westfield App and a stunning 12-meter-high Wicked Tree, among many others.
In their social media post, Unibail-Rodamco-Westfield says:
“The campaign is supported by a 360-degree retail media strategy developed by Westfield Rise to connect with millions of consumers across multiple touchpoints, including large-format screens, website takeovers, DOOH, app integration and personalised e-communications. By weaving together physical, digital and social activations, the campaign showcases how retail media can deliver contextually relevant, high-impact engagement that drives footfall and extends storytelling beyond the screen.”
