Prevailing over 15 competitors, including supermarkets, hypermarkets and discounters, EDEKA impressed shoppers with its combination of quality, variety, service, and store atmosphere. Customers praised the chain’s fresh fruit and vegetable offerings, high-quality service counters, and welcoming shopping environment as key reasons for their loyalty
Additionally, the study underscores the importance of convenience and personal advice. Many shoppers see EDEKA not just as a store, but as a familiar and vital part of their neighborhood, where short distances, attentive staff and a pleasant shopping experience make a visit very enjoyable.
Beyond these findings, EDEKA continues to set a standard in German grocery retail. Dedications to quality products, appealing store design and a customer-first approach keep it at the forefront of the industry.
