The opening of the flaghsip store is a first for the city of Milan, welcoming an authentic urban outlet with thousands of international brands at competitive prices, all under a single, iconic glass dome.
HalfPrice was founded in Poland in 2021 and currently has more than 150 stores in 14 countries, and finally this spring, Italian customers will also have the chance to discover the wide range of international brands offered by the retailer at Merlata Bloom Milano. The new store, located on the second floor of the West area, under the shopping destination’s iconic glass dome, will cover more than 5,000 sq m and will feature a selection of premium brands, offering a unique shopping experience in search of real bargains.
The chain offers clothing, footwear, accessories, and home and pet products, presenting thousands of international brands at bargain prices. This innovative off-price concept is distinguished by its combination of high-quality products at competitive prices, appealing to Italian consumers. HalfPrice also offers a wide selection of unique brands from around the world, many previously unavailable to Italian consumers, completing the fashion offer of Merlata Bloom Milano, making it even more competitive and attractive.
“Introducing HalfPrice to Merlata Bloom Milano is a strategic decision that reflects our ambition for this asset: to establish Merlata as an iconic shopping destination in the city of Milan and a benchmark for the Milanese lifestyle,” said Anand Remtolla, Chief Commercial Officer of Nhood Services Italy. “We want Merlata Bloom Milano to be synonymous with unique experiences where shopping, fashion, entertainment and dining come together to create one extraordinary all-in-one experience for our visitors.”
The opening brings with it 70 new jobs and a recruiting campaign in collaboration with AFOL Metropolitana – Metropolitan Agency for Training, Orientation and Employment, which contributes to local growth and development.
