July 9, 2025

Travel retail is an industry in transition, driven by a resurgence in travel activity, new consumer expectations, technological innovations, and a growing demand for sustainable concepts. Michael Ripfl, Sales Director for Nordics & Travel Retail at umdasch The Store Makers, provides an in-depth insight into current developments, long-term trends, and specific project examples. It becomes clear that what once began as the “sale of spirits and tobacco” has now evolved into a complex interplay of retailtainment, locality, and an innovative customer approach.