Decathlon aims to further expand public participation in sports activities, and one of the ways it intends to do so is by organising sports events – not only under the residents of the city of Utrecht, but also under the 200,000 persons who drive along the A2 motorway each day. From the end of 2018, they will also be able to purchase their sports articles inside the elongated red shopping centre that snakes alongside the motorway in Leidsche Rijn.
Nick van de Sanden at Decathlon is happy with the new partnership. ‘Our mission is to make sport accessible for as many people as possible. The excellent accessibility and ample parking opportunities of The Wall were reasons for us to open an outlet there.’ Besides offering a broad range of sports articles at very affordable prices, the sports retailer will also enter into partnerships with local sports clubs and educational institutions, and various (sports) events will be organised.
Barbara Ploeger from Propertize, owner of The Wall, is also happy to welcome Decathlon. ‘This globally recognised sports retailer has been doing its best for decades now to make sport accessible, with a focus on staying active and on the move. Their mission is perfectly in sync with our own idea called “The Wall Moves”. That is our new motto under which The Wall will be providing space and opportunities for new concepts intended to stimulate all our senses. Movement is a central theme in this regard’, adds Ploeger.
The transaction was facilitated by BNP Paribas Real Estate in collaboration with real estate entrepreneur Frank van Kessel. This transaction marks the next successful step on the path followed by the owner Propertize towards the redevelopment and upgrading of the eye-catching red shopping centre alongside the A2. Just this last summer, the biggest roller-disco in the Netherlands, Rocking Rollerz, opened a base in The Wall. Earlier this year, Play-In, the biggest kids’ paradise in the Netherlands, opened its doors here. The arrival of Decathlon means that a total of 12,000 m² have now been leased in the striking red eye-catcher.
Decathlon’s mission is to make sport accessible for as many people as possible, ranging from beginners to advanced participants in various sports. The company sets itself apart from the rest by offering products for 65 sports under a single roof, including many niche sports. Originally established in 1976 as a French family-owned company, it has now grown to become the biggest sports retailer in the world. Decathlon operates in almost 30 countries and has over 1100 retail outlets and 80,000 employees. The outlet in The Wall will mark its 15th location in the Netherlands. At the end of 2019, number 16 will open its doors in the city centre of Utrecht.
About The Wall
The Wall Utrecht was built between 2008 and 2010. With a length of over 800 m, it is one of the longest and most striking buildings in the Netherlands. This experience centre is home to a great many shops, retail concepts, and well-known restaurants. The broad definition of the intended use of the location allows for a wide combination of leisure and shopping activities to be hosted here. Its location right alongside the A2 motorway makes it one of the most easily accessible locations in the Netherlands.