A key factor of Eurovea’s success is the tenant structure, which must take into account the unique position in the city center. Eurovea has become the “high street” of Bratislava with flagship stores of prestigious brands, which are so far only available at Eurovea in the Slovakian market: Armani Exchange, Baldinini, BCBGMAXAZRIA, Guess Jeans, Luisa Spagnoli, Pinko, Penny Black, Trussardi Jeans, TWIN-SET by Simona Barbieri, Weekend Max Mara, IQOS boutique, Nespresso.
“Our visitors prefer Eurovea because of its exceptional riverside atmosphere, modern architecture and the quality shopping it offers,” says Olga Hammer, PR & Marketing Manager at Eurovea. This is evidenced not only by its visitor numbers and the sales figures of individual shops, but also by the constant level of interest from brands that want to open their shops in Eurovea.
Eurovea has been associated with fashion and fashion trends since it opened. Fashion shows have been taking place here regularly since 2011, and since 2015, they are known under the name Eurovea Fashion Forward. Cindy was supposed to attend this show in spring as well, but unfortunately she had to cancel due to her full working schedule. By that time negotiations had already begun for her to become the face of Eurovea autumn campaign.
“Eurovea, the organizer of Eurovea Fashion Forward and the location of prestigious international brands, strives to become the primary Slovak destination for fashion and fashion shows. We are very proud that Cindy will be the face of our autumn campaign. We believe that we will become one of the world’s fashion metropolises and will raise the profile of Eurovea and Bratislava on the European fashion map,” concludes Oľga Hammer.