ACROSS | The European Retail Real Estate Magazine

Ticker

Victoria’s Secret Angel Cindy Bruna for Eurovea shopping center

Victoria's Secret Angel Cindy Bruna. Image: Eurovea

Eurovea confirms its high street fashion status with a new autumn campaign, whose face is Victoria's Secret Angel Cindy Bruna.

A key factor of Eurovea’s success is the tenant structure, which must take into account the unique position in the city center. Eurovea has become the “high street” of Bratislava with flagship stores of prestigious brands, which are so far only available at Eurovea in the Slovakian market: Armani Exchange, Baldinini, BCBGMAXAZRIA, Guess Jeans, Luisa Spagnoli, Pinko, Penny Black, Trussardi Jeans, TWIN-SET by Simona Barbieri, Weekend Max Mara, IQOS boutique, Nespresso.

“Our visitors prefer Eurovea because of its exceptional riverside atmosphere, modern architecture and the quality shopping it offers,” says Olga Hammer, PR & Marketing Manager at Eurovea. This is evidenced not only by its visitor numbers and the sales figures of individual shops, but also by the constant level of interest from brands that want to open their shops in Eurovea.

Eurovea has been associated with fashion and fashion trends since it opened. Fashion shows have been taking place here regularly since 2011, and since 2015, they are known under the name Eurovea Fashion Forward. Cindy was supposed to attend this show in spring as well, but unfortunately she had to cancel due to her full working schedule. By that time negotiations had already begun for her to become the face of Eurovea autumn campaign.

“Eurovea, the organizer of Eurovea Fashion Forward and the location of prestigious international brands, strives to become the primary Slovak destination for fashion and fashion shows. We are very proud that Cindy will be the face of our autumn campaign. We believe that we will become one of the world’s fashion metropolises and will raise the profile of Eurovea and Bratislava on the European fashion map,” concludes Oľga Hammer.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker

ECE extends pilot phase of the online product search “Digital Mall” to five centers

ECE advances the development of its centers to digital platforms: Effective today, the “Digital Mall” will be extended to five pilot centers and will thus be available at five shopping centers.

ILG acquires further part of Rathaus-Galerie Dormagen, Germany

Munich-based ILG Group has bought the remaining part of the Rathaus-Galerie in Dormagen as of December 1, 2018 from a private owner, for the open-ended special-AIF “ILG Einkaufen Deutschland I”.

Citycon sold a shopping centre in Rovaniemi, Finland

Citycon has sold shopping centre Sampokeskus in Rovaniemi, Finland to a fund managed by Trevian AIFM. The total purchase price amounts to approximately EUR 16 million, which is close to the asset’s latest IFRS fair value. The transaction was closed on 30 November 2018.

ETERNA: New store in Frankfurt am Main – shopfitting by umdasch

The fashion company ETERNA opened in November a new branch in the prominent Kaiserstraße in Frankfurt am Main, Germany. The surface, façade and light planning comes together with the shopfitting and the assembly of umdasch The Store Makers.

AmRest announces deal to develop the BURGER KING® brand in 5 countries

AmRest, the multi-brand restaurants, digital services and food group leader in Central and Eastern Europe, announces signing of Development Agreements to develop the Burger King brand in Poland, Czech Republic, Slovakia, Romania and Bulgaria.

SUSHI ROYAL EXPANDS IN WARSAW

A sushi street food leader opens a mall kiosk at Złote Tarasy.