Image: kadawittfeld / Unibail-Rodamco-Westfield

Unibail-Rodamco-Westfield submits building application for new shopping center in Osnabrück, Germany

“Oskar” on Osnabrück Neumarkt is scheduled to open at the end of 2020. A total of around 130 million euros will be invested into the new building.

On June 22, 2018, the Unibail-Rodamco-Westfield Group has submitted the building application for the shopping center on Osnabrück Neumarkt. Lord Mayor Wolfgang Griesert received the documents in the town hall of the city.

The building application was thus submitted several weeks before the expiry of the contractually fixed deadline in July 2018. The schedule presented by the company provides a start of construction works in the beginning of 2019. The center is expected to open at the end of 2020.

“After years of waiting and uncertainty, we are now able to say: We finally progress at a private key parcel at one of the most important squares in the city center, after ‘Hasehaus’ was already completed in 2014. With reshaping the municipal square areas as well, we come closer to achieving a high-quality urban space that spreads into bordering districts and beyond the boundaries of the city. I am confident that the demolition and new construction can now be completed quickly. The schedules are ambitious but realistic“, said Wolfgang Griesert, Lord Mayor of the city Osnabrück during the handover of the documents in the town hall.

“We are still convinced of the retail location Osnabrück. Together with the city and the existing retailers we will create a vibrant and eventful place that will bring the people of Osnabrück as well as people from the near and extended environment into the city center and increase its attractivity for the long term. As a pivotal fulcrum of the inner city, Oskar will connect Neumarkt with the university and the shopping streets. With the building application we have now taken a significant step forward“,  Andreas Hohlmann, Managing Director Germany of the Unibail-Rodamco-Westfield Group, stated.

New building with 80 retail spaces on three levels

Conceptually and architecturally, the center is embedded in the city’s plans for the entire Neumarkt development. With its completion in 2020, Oskar is to become an essential part of reshaped Neumarkt in the city center of Osnabrück. The exterior design drafted by renowned architects from kadawittfeld with its iconic façades ensures attention and exciting visual axes. Conspicuously designed entrance areas are intended to promote an exchange with the urban environment.

A total of 80 individual fields are provided in the center. They offer space for fashion stores, shops and boutiques as well as for stores for convenient goods. A further proportion of the available space is occupied by varied local and international gastronomy concepts, which act as an attractive addition to the retail sector. Especially in the gastronomic field, the experience is going to be the focus, with market hall atmosphere as well as fresh and handmade products.

The talks about the leasing of the individual areas have already started intensively. “The resonance in the market is extremely positive. The contract talks with several interested proceed intense and successful”, says Andreas Hohlmann. Which brands will move into Oskar from 2020, however, the company will announce at a later date.


Shopping Center am Osnabrücker Neumarkt
Image: Saguez&Partners / Unibail-Rodamco-Westfield


High quality of stay and local marketing approach

The interior design of Oskar, which is being developed by the international agency Saguez&Partners, is also supposed to set new standards. It combines modern forms and style elements with a sense of cosiness. An extraordinary sense of space is especially formed in the first floor by extra high fronts and highlight façades of shops. The developers also attach great importance to the quality of stay in the center. Therefore, numerous lounge areas will be provided within the curved mall. Innovative services also ensure a high level of comfort and invite the visitors to an extended stay.

This is supported by a marketing concept specially tailored to Osnabrück and the Neumarkt location, which focuses on authenticity, locality and a sense of community, including year-round event series, cooperation with local partners and an extensive customer program.

Sustainable in construction and operation

In development and construction as well as in the subsequent operation, Unibail-Rodamco-Westfield follows its own imposed requirements, which are formulated in the group-wide sustainability strategy “Better Places 2030”. The goals defined therein apply equally to Unibail-Rodamco-Westfield as well as to all employed service providers. Parts of the strategy are in particular issues of environmental protection, mobility, transport, social responsibility towards the locations and the internal corporate culture. Planning Oskar, also a large number of bicycle parking spaces and charging stations for electric vehicles will play a role.


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