With their "Kinemona Vintage" special show, Pascal Koeleman (left) and Rudi Tuinman of 2dezign set their sights on vintage. Image: Messe Frankfurt Exhibition GmbH / Pietro Sutera
Events

Time Again for Christmasworld’s Premium Business Program

Shopping centers have to inspire visitors and customers with decorations and displays that celebrate seasonal events. The Premium Business Program will present the latest industry trends during two events on January 25 and 28, 2019.

The Premium Business Program at Christmasworld in Frankfurt am Main will bring together international concept decoration experts from retail companies, shopping centers, cities and regional authorities, as well as innovative designers and design agencies. This industry forum, which will include lectures, guided tours, and international networking, will take place in the Premium Lounge in Hall 9.1.

On Friday, January 25, 2019, the theme will be “Commercial properties, shopping centers, and retail outlets”. Keynote speaker Christian Mikunda will present a lecture entitled “How light captivates: the psychology and dramaturgy of orchestrated worlds of light”. Illustrated by numerous visuals and prepared especially for Christmasworld, the lecture will explore the psychological mechanisms and dramaturgical devices behind the use of lighting in successful marketing concepts. In shopping centers, lighting can be used to create marketing-relevant experiences.

During his lecture, Mikunda will decode the devices behind the creation of successful worlds of light. There will also be an opportunity to take part in a guided tour led by Mikunda, which will visit exhibitors in the visual merchandising and lighting sector in Hall 9.0. Monday, January 28, 2019 will be organized by the German Association of Urban Marketing (bcsd) and will follow the theme of “Urban marketing and municipalities”. Sebastian Zenker – Professor of Urban Marketing at Copenhagen Business School – will be the keynote speaker. During his lecture, he will explain “Events as urban brand communication”, i.e., how events can positively affect urban image. His proposition is: Every town has a brand.

Christmasworld Trends for 2019/2020

What are the general trends at Christmasworld? Tender festivities, essential ceremonies, sweet traditions, luminous celebrations – four emotive styles will embody the range of festive decoration available and will provide the retail trade with the tools to create their own selections for the 2019/2020 festive season.

Hand-crafted items and ideas inspired by nature will remain key focus areas. Poetic and intricate designs will be presented alongside styled settings and some original decorative ideas. “The four thematic Christmasworld Trend scenarios reflect the important influences of some major designers and their material, color, and shape preferences,” explains designer Annetta Palmisano from Stilbüro bora.herke.palmisano.

A highlight of the fair will undoubtedly be the “Kinemona Vintage” special show by the Dutch design team at 2dezign. With its location in the center of Hall 12, it will inspire visitors to embrace a new style of surface design. It will combine saffron and gold tones with vintage elements and is set to plunge Christmasworld visitors into a world of new and rather special experiences.

 


Christmasworld

Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, next year from January 25 to 29, 2019, it presents the latest products and trends for all festivities of the year and provides concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centers, DIY markets, and the green sector. The last event was attended by 1,048 exhibitors from 43 countries and over 43,400 visitors from 129 countries.

 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Events MORE

Nordic Real Estate Forum 2019 /// November 28, 2019 /// Talinn, Estonia

The event brings together sector leaders and decision makers from the Nordics, Baltics, and the rest of the Europe to discuss the future of real estate.

Digital Retail Tools for Retail Professionals /// November 21, 2019 /// Zurich, Switzerland

On November 21, 2019, Michael Rodin-Lo, of umdasch Digital Retail, will talk about the digital tools that retailers can use to improve attractiveness at the POS.

RetailShow 2019 /// November 20-21, 2019 /// Warsaw, Poland

The 10th edition of the annual, B2B retail event in Poland “Exhibition of Equipment, Technology, and Services for Retail – RetailShow” will be held on November 20 – 21, 2019 in Warsaw.

MAPIC /// November 13-15, 2019 /// Cannes, France

Organizer Reed Midem is set to launch the first global leisure event at this year’s Mapic, a day before the main event is due to take place.

Retail Forum 2019 Switzerland /// November 7, 2019 /// Zurich, Switzerland

Rainer Maria Salzgeber, in his charming and competent manner, is set to return to the congress as this year's moderator.

6th Annual Romanian Retail Real Estate Forum /// October 17, 2019 /// Bucharest, Romania

At this year’s Romanian Retail Real Estate Forum, participants will be invited to discuss these latest retail development strategies and learn about innovations in the creation of the right shopping environment.