F.l.t.r. Marlon Braumann, Sven Wissebach, Peter Gundel, Emil Kabisch Image: store2be

store2be secures second financing round

The digital booking platform for promotion, pop-up and event spaces store2be closes a new financing round and receives a seven-figure sum in growth capital.

In total, the company has received close to €3 million to grow its portfolio of bookable advertising space, develop its software-as-a-service solution for space owners as well as a unique tool to measure the advertising efficiency of offline promotions and pop-ups. In addition to the existing investors Project A Ventures, Global Founders Capital and Atlantic Ventures, this round includes Hevella Capital as well as the VC Fonds Kreativwirtschaft which is managed by IBB Beteiligungsgesellschaft.

Dr. Florian Heinemann, Founding Partner | Project A: “We continue to believe firmly in the hypothesis that the online and offline world are increasingly merging. Therefore, we have significantly increased our commitment in store2be”, says Florian Heinemann, partner at Project A. “The team at store2be has reached essential milestones on its way to opening up live marketing as a scalable and nationally bookable marketing channel and is showing relevant traction.”

Levin Bunz, Partner | Global Founders Capital: “store2be has succeeded in making traditional retail space accessible to brands as a marketing medium by intelligently connecting all stakeholders through a combination of SaaS and marketplace. This way, store2be enables brands and agencies to include direct customer interaction in their marketing mix for the first time.”

Tobias Schimmelpfennig, Investment Manager | IBB Beteiligungsgesellschaft: “store2be is positioning itself inside a market with a lot of potential but a low present degree of digitization. The vision of generating reach and transparency as well as lowering transaction costs through a software-integrated marketplace convinced us. We are looking forward to working with the team and the experienced investors.”

At around 3,500 bookable locations, store2be is the largest booking platform for promotion, pop-up and event spaces in Germany, Austria and Switzerland. Customers of store2be include owners and marketers of spaces – for example out-of-home advertising company STRÖER, shopping mall managers Unibail-Rodamco, Klépierre and CEV Handelsimmobilien or retailers like MediaMarkt, SATURN and Globetrotter – as well as brands and agencies like the agency networks groupM, Omnicom Media Group, Lagardére PLUS, UAM Experience, EAST END, P&G and Nestlé. E-commerce players looking for short-term physical customer touchpoints are also among store2be’s customers.

In addition to the booking platform that significantly simplifies finding the right promotion, pop-up or event space, store2be was able to successfully introduce its Event Analytics measurement tool to the market. By analyzing reach, customer visits, interactions and dwell times, store2be is providing reliable measurement for live marketing and allowing for a databased integration of live marketing into the marketing mix. Data-driven digital marketers and agency networks in particular take advantage of the added value through measurable offline campaigns.


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