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Search Results for: study – Page 2

GfK study: European retail in 2020 and 2021

Probably almost everyone in Europe would like to see a return to normality, to where we have achieved herd immunity, infection numbers are controlled, and coronavirus-related restrictions are lifted. Whenever we reach that normality, it will still be a new kind of normal. The coronavirus pandemic will permanently change the way we work, live, and consume – and retailers will also have to find their way in the new world after the acute shock of 2020 and 2021.

centre:mk study reveals self-gifting trend hits new highs this christmas

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, almost a quarter of adults plan to buy a present for themselves as many feel that they simply deserve a treat this year; while 29 per cent are not expecting many gifts from others after an extraordinary year.

Centre:mk study reveals the rise of the flexi-wardrobe trend

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, 49 per cent of adults now own more ‘relaxed’ clothes than ever before. The poll of 2000 adults revealed that Britain has become a nation of fashionable ‘loungers’ due to people now living a flexi-lifestyle.

GfK study on European retail

A 2019 review and how Black Friday has become the most important annual shopping event. All that, and more, can be found in GfK’s study on key European retail indicators.

GfK study on retail conditions in 32 European countries

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity as well as changes in retail due to eCommerce, as well as a turnover prognoses for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Designer Outlet Kraków forges ahead: open shell to be finished by March

The construction of Designer Outlet Kraków is at an advanced stage, with the building reaching the open shell phase. Located in Kraków’s city center at one of the most popular arteries in the city, Designer Outlet Kraków will benefit from a catchment area of almost 5 million inhabitants and a great tourism potential. The opening is planned for spring 2025.

credit:pexels

Sentiment of European consumers

In general, European consumers have not changed their purchasing habits significantly in the past year, but have remained the same throughout the year.

credit: evAI

REVOLUTIONIZING RETAIL: HOW AI IS UNVEILING HIDDEN MARKET REALITIES AND RESHAPING THE FUTURE OF PLACEMAKING

The placemaking industry is increasingly realizing that established retail business models and their 1:1 replication across multiple locations are no longer effective. Rising digitalization, climate change, post-pandemic effects, and political and economic instabilities are leading to societal changes that profoundly manifest in altered consumer behavior, explains Oliver Zügel, Chairman GALLUP Swiss & Board Member at evAI.

ACROSS Outlook 2024 (left), Thomas Mark (right) /// credit: ACROSS, MK Illumination

OUTLOOK 2024: “Lean into the change!”

“In the future, shopping centres will look different to how they do today, but if they lean into the change, they can be just as successful as they have been in the past,” states Thomas Mark, President of MK Illumination, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Festive Decoration at Allee-Center Leipzig, Germany (left), Thomas Mark, President of MK Illumination (right) /// credit: MK Illumination

Festive Lighting That Supports Long-term Sustainability Goals

Festive lighting and seasonal decorations remain key to creating the right ambience and attracting visitors during the holiday season. By collaborating with a sustainably-minded festive lighting supplier that offers creativity, innovation, and experience, centers can achieve two objectives: They can support internal sustainability targets and maintain their positions as vibrant community hubs.

credit: MK Illumination

MK Illumination as trendsetter: The world bathed in Tyrolean Christmas light

Despite a challenging market environment across the board, the Tyrolean lighting artists from MK Illumination were able to achieve some real highlights this year. With revenue estimated at 165 million euros, the globally active company will have had the most successful year in its history once again.

credit: Rioja

THE ARGUMENTS FOR AND AGAINST LEISURE FACILITIES AT OUTLET CENTERS

The development of new outlet centers is always an exciting prospect, both for consumers looking for great deals and for developers seeking to create profitable ventures. However, an ongoing debate in the realm of outlet center planning revolves around whether leisure facilities should be an integral part of these retail destinations. Giles Membrey, Managing Director of Rioja Estates Ltd. explains the pro and contra arguments.

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ACROSS STUDY TOUR TO ISTANBUL 2024 /// APRIL 17TH TO 19TH
ISTANBUL – Innovative retail concepts, different shopping center concepts, top-class insights, excellent networking opportunities, keynotes, and expanding brands characterize the travel program of this study tour. You can find all information about the tour, including interviews, the program, and the registration form, here.
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