Image: McArthurGlen Designer Outlet Parndorf
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SACHER OPENS “SACHER ECK” AT MCARTHURGLEN DESIGNER OUTLET PARNDORF

The original “Sachertorte”, the original “Sacher Würfel”, coffee, chocolate, and tea as well as numerous Sacher delicacies are now available at the new “Sacher Eck” at Designer Outlet Parndorf in Austria.

Image: McArthurGlen Designer Outlet Parndorf

After the successful reopening of the new Sacher Eck in Vienna in November of 2017, this successful concept has now been implemented in Parndorf as well. Its guests awaits an exclusive offer for a perfect shopping break at the new Sacher Pavillon, which was built exclusively for Sacher, with its spacious outdoor area, located directly in the central inner area of the McArthurGlen Designer Outlet Parndorf.

Besides the famous original Sachertorte and a wide range of Viennese coffee specialties, it also offers a selection of breakfast variations, homemade Strudel, as well as savory warm and cold snacks like baguettes, salads or the original Sacher sausages.

The Sacher Confiserie, which is also located in the pavilion, offers the original Sachertorte in three different sizes as well as a further selection of original Sacher products to enjoy at home or as souvenirs.

Sacher Eck is operated in collaboration with Autogrill Austria GmbH, which is part of the Benetton Group and one of the world’s biggest white-label restaurant operators.

The Designer Outlet provides a comfortable connection from Vienna to Parndorf. A shuttle leaves from Vienna State Opera several times a day, going straight to Parndorf and back.

Image: McArthurGlen Designer Outlet Parndorf

“Designer Outlet Parndorf has become a hotspot for luxury brands over the last years. This is a great opportunity for Sacher to provide special treats for its approximately 5.7 million annual visitors with our service and the original Sachertorte,” says Matthias Winkler, CEO of Sacher Hotels.

“Shopping entertainment, a balanced brand mix, and services are very important for McArthurGlen. With Sacher Eck, we are joined by a renowned brand that stands for top quality. We want to provide an extensive range of culinary options for our customers, and therefore the new Sacher Eck is a perfect fit as well as a highlight for local visitors and tourists from around the world alike,” says Mario Schann, Center Manager of McArthurGlen Designer Outlet Parndorf.

This is the fifth Austrian location for Sacher, besides the Sacher Hotels in Vienna and Salzburg, as well as the Sacher Cafés in Vienna, Salzburg, Graz, and Innsbruck. Further locations in Austria as well as abroad are currently under consideration.

 

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