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The rules of the game: retail dramaturgy, June 28, 2018 Amstetten, Austria

Christian Mikunda Image: CommEnt Mikunda

In the age of online retailers, brick-and-mortar retailers can only survive via the offering of authentic experiences.

A perfectly staged store is the sum of many parts: fascinating storytelling, coherent imaging, precise emotions, and smooth orientation.

In a simple and practical manner, Christian Mikunda will explain the rules of retail dramaturgy from the ground up on June 28, 2018 in Amstetten, Austria. To this end, he will incorporate all of the theories that he has developed so far – third place, elation, new hypnoaesthetics, etc. Through self-awareness and the use of many examples, participants will be introduced to all of the essential tricks. The participants’ sales locations will also play a role. By the end of the seminar, they will have a number of recommendations for action to be taken when it comes to staging.

“The rules of the game: retail dramaturgy” seminar will also be given on October 25, 2018 in Hamburg.

More information can be found at: www.umdasch-shopfitting.com

 

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