Credit: Wembley Park

RLI Global Connect Placemaking /// May 5-6, 2020 /// London, UK

2020 will see the return of RLI Connect Global to London, making its debut at Wembley Stadium on May 5 and 6, 2020, and will feature a new theme: placemaking.

Wembley Park (photo) itself is undergoing a huge transformation, generating a stimulating spectrum of imaginative attractions and creating an experiential destination for our delegates, and is set to attract more than 20 million visitors per year once completed. In today’s retail world, in which trends come and go, placemaking is a much-discussed topic that has become a talking point within the sector. Shopping centers have become destinations, and placemaking is about transforming these destinations into environments that people want to visit and return to. The objective of the event is to connect retailers, leisure operators, and entertainment concepts with owners/developers, investors, and prospective global partners.

RLI has a number of relationships with international brands, and it intends to bring them to London to explore new markets and international expansion strategies. Founder of RLI Connect, Jayne Rafter, said: “Although people still enjoy and prefer to shop at stores, they have become more demanding: In addition to all the functional aspects of a shopping trip, they would like to have an experience. That is what retail placemaking strives to deliver – the experience along with the functional.” RLI Connect will bring the world of Retail and Entertainment together under one roof. From pre-arranged meetings to networking lounges, one very simple objective will be very clear: helping you do business.

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