Spectacular decorations and displays for seasonal occasions enable shopping centers, retailers, towns, and municipalities to inspire their visitors and customers. The Premium business program will present what is possible and necessary for this in the future in an event format spanning several days.
Premium will bring together international sector experts on concept decorations in commercial enterprises, shopping centers, municipalities and urban spaces, and innovative designers and decoration agencies at Christmasworld in Frankfurt am Main (January 26 to 30, 2018).
The exclusive sector meeting place, with top-class lectures, workshops, guided tours of the fair, and opportunities for international networking, takes place in the Premium Lounge in Hall 11.0—with direct access to the product world of the leading international trade fair for festive and seasonal decorations, which includes lighting innovations and trends.
Three theme days with visionary keynote speeches
Friday, January 26, 2018, has as its theme ‘Commercial properties, shopping centers and retail outlets’. The keynote speaker on this day will be Steven Van Bellegham, one of the most radical forward thinkers on the transformation process in modern customer relations. His lecture will center around his book ‘Customers the day after tomorrow’, due to be published in December 2017.
Monday, January 29, 2018, is being organized by the German Federal Association for City and Town Marketing (Bundesvereinigung City- und Stadtmarketing Deutschland e.V. or bcsd) and its theme is “Urban marketing and municipalities.” Andreas Reiter, founder of the ZTB Zukunftsbüro in Vienna and lecturer in trend and innovation management, knows “what is coming.” In his keynote speech, “City Whispering,” he will explain what the urban landscape of the future will look like. The practice-oriented lecture and workshop will also tackle the role of politics, economic activity, and the use of social media.
The awards ceremony for the “Best Christmas City” will mark the formal end to the day. The online competition, organized by Christmasworld, the bcsd, and the trade journal Public Marketing, is aimed at increasing customer numbers in towns and retail shops during the Advent period. The winners with the most beautiful and “Christmassy” town decorations last year were: Rüdesheim am Rhein (winner of the public vote) and Triberg im Schwarzwald, Freiberg, and Potsdam (winners chosen by the expert panel). A total of 49 towns and cities took part in the third run of the competition.
On Tuesday, January 30, 2018, it will be all about “Shopfitting and Retail.” The theme day will shed light on the future of the stationary retail trade, with a program of lectures and a thematic tour of the fair. The keynote speaker on this day will be Dominik Brokelmann, CEO of the Brodos Group, which has been successfully putting the concept of interlinking offline and online retail into practice since 2015. In his lecture, “The networked retail store,” we will be talking about how stationary shops can win the battle of the retail channels.
Premium links up supply and demand
Christmasworld, the leading international trade fair for festive and seasonal decorations, is the perfect framework for Premium. It is also a source of inspiration for the exclusive networking event and lecture program.
Christmasworld will showcase a range of Advent and Christmas decorations, seasonal interior and exterior decorations, and decorations for large areas that is unparalleled in the world throughout its seven exhibition halls from January 26 to 30, 2018.
When you walk round the fair, you will be able to make contact with large-scale and public decorations specialists and lighting manufacturers, for example. At the fair (and in the online exhibitor search), these suppliers can be specifically identified by the “Concept Decorations” logo.
Those who wish to make a personal appointment in advance with top international exhibitors of large-scale and public decorations can also use the “matchmaking service”: simply specify the desired exhibitor or exhibitors when registering for the Premium program.
Christmasworld: Seasonal decoration at its best