The Polish Council of Shopping Centres has dedicated its contest to retail chains, developers, managers, investors operating in the commercial real estate sector, as well as retail marketing specialists. Every year, interesting, unconventional and, above all, successful projects are awarded. Despite the pandemic situation and many challenges faced by the industry recently, as many as 70 facilities and 7 retail chains have joined this year’s competition.
The best ones will be selected on Thursday, 5 November during the final Gala, starting at 6:00pm.
This year the event will take place online, so that everyone will have the opportunity to watch the ceremony for free after registering on the contest website: www.retailawards.org.pl
“One of the main goals embedded in the DNA of our association is to promote industry best practices and reward innovative actions, which is why we have been awarding prizes in the PRCH Retail Awards for 11 years. This year’s edition will be special for us, because this is the first time we will be able to host whole teams working for the success of their projects,” said Radosław Knap, Director General of the Polish Council of Shopping Centres.
This year, the participants submitted projects in 18 business and strategic and marketing categories for assets and retail chains. Including two new ones, dedicated to activities and strategies in social media and mobile applications. The competition applications have been evaluated by a group of nearly 30 independent experts, representing the industry, media, scientific and academic community. The jury awarded points to each project individually. Thanks to the fact that the evaluation is not comparison-based, not only large-budget projects, but also projects with smaller financial backing and scale of activities have a chance to be awarded.
About the organiser: Polish Council of Shopping Centres
Polish Council of Shopping Centres (PRCH) is a not-for-profit association, bringing together more than 200 companies operating in the industry of places of retail and services. It is a leading non-governmental organisation, working for the development of the industry, supporting and representing members in the business, political and social environment in order to create modern places of retail, services, culture and unique consumer experiences.