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Prague The Style Outlets unveils first brands

Image: Prague The Style Outlets | Neinver

Prague The Style Outlets announced some of the top brands that will operate in Prague’s flagship outlet centre.

It will be home to many sought-after retail brands such as Adidas, Benetton, Bogner, Frankie Morello, Gattinoni, Geox, Hamleys, Karl Lagerfeld, Marina Militare, Nike, Palmers, Pepe Jeans, Trussardi and Versace Jeans, among others. Some brands have chosen Prague The Style Outlets for their initial entry into the Czech market.

In addition, the food and beverage offer will feature retailers such as Coffee Fellows and HMS/Autogrill, the leading global operator in food & beverage services for travellers.

“At NEINVER we are very proud for developing what will be the largest outlet in Czech Republic, in Prague, one of the greatest tourist destination in Europe. According to our NEINVER’s client-focus strategy, Prague The Style Outlets will offer our visitors a high-quality brand mix, extraordinary food offerings, different value-added services and, of course, great discounts all year round. All this in an attractive surrounding and architecture that mirrors the traditional architectural style of Prague’s city centre” says Carlos González, Managing Director at NEINVER.

“Refurbishment works are reaching completion and the official opening date is set for 18 May, in spring, as planned. We are going over the last details to offer a premium shopping experience,” adds González.

For the inauguration, Prague The Style Outlets will launch a fully integrated opening campaign including advertising, social media and events for visitors to enjoy.

Prague The Style Outlets

Image: Prague The Style Outlets | Neinver

The first phase will feature close to 20,000 sq m of gross leasable area (GLA), over 100 units and 2,400 parking spaces. Phase 2 will bring the total space to 30,000 sq m of GLA and over 180 units. Prague The Style Outlets will also offer services and amenities such as a concierge desk, free Wi-Fi connection, mobile charging station, baby care rooms, relaxation zones, a terrace, playground areas, restaurants and cafes, and public transport connections.

The outlet centre enjoys a prime location less than 5 minutes away from Prague’s international airport and 25 minutes from the city centre, with a strong catchment area of 4.6 million people within a 90-minute radius.

Prague The Style Outlets is a joint project between The Prague Outlet and NEINVER. When complete, the centre, which involved an investment of over €70 million, should generate over 600 direct jobs.

 


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